b2b social marketingTag
I'm speaking on a panel on the Top 10 Digital Trends this Tuesday at 4pm at the Hotel Nikko at the Digital Edge conference put on by BtoB Magazine.
What am I going to say? Here's some high level thoughts....
I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?
A colleague asked me today if we were doing anything interesting in the social space for our B2B clients. Since many of our social engagements are strategic in nature, they sometimes don't make it to our portfolio, so I thought I'd take the opportunity to share my response.