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b2b social marketingTag

What BtoB marketers are up to

by Adam Kleinberg

What BtoB marketers are up to

I'm live-blogging at the BtoB Magazine NetMarketing Breakfast in San Francisco this morning. I always show up at these events because it's valuable to see what marketers pull out of their bag of tricks to show off to their peers when they're in front of a microphone. What am I seeing?

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Social B2B Marketing Examples

by Adam Kleinberg

Social B2B Marketing Examples

A colleague asked me today if we were doing anything interesting in the social space for our B2B clients. Since many of our social engagements are strategic in nature, they sometimes don't make it to our portfolio, so I thought I'd take the opportunity to share my response.

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