Is Traction driving a reshaping of the digital advertising ecosystem? Perhaps, we’re playing a part.
Traction received two shiny trophies this past week, both finalists for the 2015 Digiday Video Awards.
Traction Media Director, Abe Snyder, was featured in Digiday today for reporting on ‘How to Avoid Crappy Online Video.’
Digiday recently posted a write-up on Traction's move into the realm of media buying. With the hiring of Media Director Abe Snyder in June, Traction is launching a small-scale media department with the goal of bringing on six to eight new staffers within the next year.
Bob knows how to rock a spreadsheet, an accounting department, and an awards show.
We're pleased to announce that our Find Your Bob campaign for Accountemps, a Robert Half company, took home top honors in the Best Branding Campaign - B2B category at the 2013 Digiday Awards. We're honored to have competed against such stellar brands as Adobe, IBM, and Tremor Video to win this important industry award.
Everybody loves Bob - including the judges at the 2013 Digiday Awards where our campaign for Accountemps, a Robert Half Company, is a finalist in the Best Branding Campaign BtoB category.
The banner ad is 18 years old - which makes it old enough to smoke, vote, join the military, and be publicly reviled as a "symbol of all that's wrong with online advertising." But as Giselle Abramovich laid out in her recent Digiday article 5 Really Creative Banner Ads, "... not all banner ads are awful punch-monkey executions."
Did you run into Adam Kleinberg at SXSW Interactive? Brian Morrissey of Digiday caught up with Adam to talk SXSW, Al Gore, growth, and optimization. You can read Adam's thoughts, as well as those from David Berkowitz of 360i, Ben Kunz of Mediassociates, Babs Rangaiah of Unilever, and Richard ting of R/GA, in the article What Caught Marketers’ Eyes at SXSW.
Should agencies fear current trends in client relations, technology, and publishing? In his recent Digiday article Brand-Agency Disintermediation Isn't the Real Problem Traction CEO Adam Kleinberg sets forth that for the brand-agency relationship, "The value has shifted — and continues to shift — but it hasn’t diminished."
Traction CEO Adam Kleinberg was recently quoted in the Digiday article Publishers Push into Agency Turf. Exploring the issue of publisher-driven content creation and what that means for agencies, the article was written by Jack Marshall.