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The Currency of Awesomesauce

by Adam Kleinberg

The Currency of Awesomesauce

As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.

Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....

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Marketing for fools

by Adam Kleinberg

Marketing for fools

Happy April Fools Day. Anyone get you yet? If not, log on to LinkedIn today and take a look at the people you may know. It's only 10:30am on the West Coast and the April Fools marketing gags are starting to roll in....

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Here. Have a free LinkedIn Companies Toolkit

by Adam Kleinberg

Here. Have a free LinkedIn Companies Toolkit

LinkedIn Companies is an innovative new feature of the ubiquitous business social network that will soon become a vital part of your marketing strategy. It allows you to create a robust profile of your products and services—and ask your customers to endorse them.

We've created a LinkedIn Companies Strategic Toolkit that Traction is using to help our clients be strategic and make the most of this new feature. We've also decided to share it. So, take it. Yes, it's free. Just download it here.

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Checking out LinkedIn Companies

by Adam Kleinberg

Checking out LinkedIn Companies

LinkedIn in has become one one of the Big Three in social media (along with Twitter and Facebook), but until now there has been little to no reason for brands to give much thought to their presence there. While the professional networking tools for individuals have been fantastic, the tools for companies to build a presence there have been lacking.

Until now.

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