As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.
Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....
LinkedIn has recently added Status Updates to Company profile pages. For brands mulling how to improve their social media strategy on the LinkedIn platform, this little feature is a big deal.
Happy April Fools Day. Anyone get you yet? If not, log on to LinkedIn today and take a look at the people you may know. It's only 10:30am on the West Coast and the April Fools marketing gags are starting to roll in....
How do you optimize your company's presence on LinkedIn? Two ways.
1. Read this article I wrote on Mashable called HOW TO: Optimize Your Company's LinkedIn Profile.
2. Download our LinkedIn Companies Strategic Toolkit. Yes, it's awesome. Yes, it's free. Take it.
LinkedIn Companies is an innovative new feature of the ubiquitous business social network that will soon become a vital part of your marketing strategy. It allows you to create a robust profile of your products and services—and ask your customers to endorse them.
We've created a LinkedIn Companies Strategic Toolkit that Traction is using to help our clients be strategic and make the most of this new feature. We've also decided to share it. So, take it. Yes, it's free. Just download it here.
Traction has just launched our new LinkedIn Companies page. As I've said before, I think the new LinkedIn Companies feature will become as important as having a website or a Facebook is now.
Check ours out and give us a recommendation here.
LinkedIn in has become one one of the Big Three in social media (along with Twitter and Facebook), but until now there has been little to no reason for brands to give much thought to their presence there. While the professional networking tools for individuals have been fantastic, the tools for companies to build a presence there have been lacking.