Mike Shields wrote an epic piece in Ad Week yesterday about the mess that the digital advertising technology landscape has become. He called it the "Ad Wreck."

I was honored that Mike asked my opinion on the proliferation of technology companies cluttering the ad tech space and got quoted in the article...

Another attempt to appropriate viral spread goes awry.

Okay, I don't know which is worse: The fact that the double rain guy sold out or that their is no real concept to this ad campaign other then just monkeying the original viral video. I mean they could have had some fun with it. Not just a lame retread. Test