In the era before mobile devices, computers, and television; advertising was an art form dominated by the printing press and the paint brush. This pre-digital world had a marked physicality to it, with advertisers using printed and hand-painted ads to all but cover the urban environment.
It's nice to live in San Francisco this morning. As I look around the city, I see scores of people dressed in orange. Virtually everyone has a smile on their face. I bought two copies of the Chronicle so one day my kids would be able to show their kids the "Giants Win It!" headline.
But, does the San Francisco Giants winning the World Series hold meaning for marketers?