As social media evolves from novelty to business practice we see a lot of interesting strategies that brands are utilizing to engage with users. From incentives to customer service, brands are trying anything and everything to get users to like, follow and share their social media programs. Some strategies are smart.  Others are just desperate.

LinkedIn has recently added Status Updates to Company profile pages. For brands mulling how to improve their social media strategy on the LinkedIn platform, this little feature is a big deal.