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twitterTag
Twitter's Beacon Moment
by Adam Kleinberg
Twitter yesterday introduced a new feature called the Activity tab. It's a move reminiscent of Facebook's Beacon fiasco a year back.
Will people revolt?
11 Tips To Improve Social Media Measurement
by Khai Nguyen
I recently attended a webinar about social media analytics. I’m always wary of these webinars as they tend to try to sell you something and since this was a Q&A panel, I was also wary that the discussion would be all over the place. I was pleasantly surprised it was neither.
Hubspot hosted the webinar with a panel of speakers taking questions via Twitter hash tag. There were approximately 5,000 people in attendance, so you can imagine that the feed went really fast (and easily a trending topic on Twitter within minutes). The speakers represented different perspectives of social media measurement from the small business/entrepreneur business side to the software analytics side.
Although there were lots of good points in the webinar, I’ve filtered the hour long Q&A to the following key takeaways...
Why Twitter has lost its soul
by Adam Kleinberg
(And how to get it back.)
About four years ago, I saw @ev speak at a Commonwealth Club event in San Francisco (that's co-founder Evan Williams to the untwitterized out there). Evan was astoundingly candid about the technical problems and downtime that led made the Fail Whale part of our cultural lexicon.
"It's amazing we've been so successful," he shared.
The irony of free
by Adam Kleinberg
Last week, Faun posted an interesting article about The Dichotomy of Free vs. True Brand Value. It got me thinking about the ironic situation we've created by giving our work away for free.
Tips from Twitter on Social Marketing
by Gabriel Gilder
The Twitter Media blog posted an interesting analysis of the rise and fall of an entertaining hashtag that popped up recently, and there are some interesting lessons here for social media marketers.
The app store: the new wild west.
by Theo Fanning
