As social media evolves from novelty to business practice we see a lot of interesting strategies that brands are utilizing to engage with users. From incentives to customer service, brands are trying anything and everything to get users to like, follow and share their social media programs. Some strategies are smart. Others are just desperate.
This Thursday, I'll be heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium.
First, let me say, "Go Giants!"
Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called "Leaning Back while Leaning Forward" and in it, I'll be introducing a diagram that I call The Online Video Continuum.
Come see Adam speak at Videonomics Dallas. A series of nationwide events designed to educate marketing and advertising executives on the power of video, Videonomics Dallas will feature guest speakers Ian Wolfman from MEplusYOU, Kirk Heinlein from AT&T, Kevin Nalty from Janseen, Michael Mathieu from Affine, and David Pritchard the Executive Producer of The Simpsons. And of course our very own Adam Kleinberg.
I just found a screen shot from the very first website I ever worked on. It was an e-commerce site for SGI to sell their fancy new Visual Workstations back in 1997.
We regularly tell our clients that their customers today rely on one another to form opinions and make decisions about brands more than they rely on the brands themselves.
We're no different.
That's why I'm so excited that our clients at Traction have nice things to say about us. So many nice things that between my LinkedIn profile and Traction's, we've got over 50 recommendations from clients, partners and former team members.
I try not to toot our own horn too much on this blog—but figured sharing how others toot our horn is fair game. And since you're here, not on Traction's LinkedIn profile, I thought I'd share a few.
Here are half of them—all from clients (you can view more from partners, former employees, contractors who have worked here and more on my profile):
This morning, I attended the Oxford Economics World Outlook Conference here in San Francisco. The title of the presentation given by the global forecasting consultancy was "Deeper Crisis or Turning Point: What lies ahead for the global economy?"
"What does lie ahead?" you ask with baited breath....
About fifteen years ago, I met Theo, Traction's chief creative poobah, through a group of artists called artgroop that used to get together once a week at somebody's apartment. Everyone would show up with a bottle of wine, a sketchbook and $10 to kick in for a model who would perch themselves on the host's coffee table while fifteen or twenty of us practiced our skills.
Last Friday, we got back to our roots.
Last week, I was one of 35 marketing professionals invited to the San Francisco Videonomics event up high on the 32nd floor of the Westin Sf. Francis. There were microphones at every seat, a nice touch that made the session a true collaborative summit and made every attendee part of the conversation.
Nielsen presented and shared how it was deriving their new version of digital GRPs. The speaker made the point that big budget marketers were "the customer"when it came to buying media and that's why it was necessary to have a digital GRP.
If you're familiar with this argument, you'll think it obvious that there was quite a bit of disagreement from the crowd.
Nielsen has a point, however...
Which are you?
In the past decade, two massive shifts have reshaped marketing.
1) For the first time, we're able to measure the effectiveness of our marketing
2) Relentless financial superpressure from the turbulent economy
The result is that there has been a relentless focus on measuring ROI in marketing. Unfortunately, that has led to an unfortunate trend:
Brands are becoming commodities.
We are looking for a Lead Front-End Developer to join our team. This position will be the primary architect on the front-end structure, lead meetings, instruct other team members, ensure the code is of the highest quality, and be the primary technical point of contact for the client's back-end development team. Candidates should have prior experience leading advanced front-end projects.