Last weekend, I bought a new car. It was the culmination of a month of research, soul searching, exploring, negotiating—and driving. I tried to observe the process I went through as a consumer to see if I might learn something about marketing.
Traction CEO Adam Kleinberg recently sat down with David Kaplan fromAdExchanger to discuss his thoughts on native advertising. Covering everything from integrated content to social-recognition-as-currency to Traction's recent work for California Bank and Trust, the article can be viewed in it's entirety here:
I was able to get a beta invite to Facebook Graph Search a few weeks ago. Many marketers are wondering what this will mean for them.
After playing with it for a while, my opinion: not too much.
As digital marketers, we're constantly tasked with getting customers to do something. Like this. Click that. Comment here. Buy now. Engage, please.
Brands can successfully and consistently accomplish this by rewarding their customers. Those rewards do not have to be financial in nature....
Traction CEO Adam Kleinberg was recently featured in Adweek magazine giving his thoughts on GoPro cameras' content marketing edge. The article, titled GoPro Boosts Sales via Snap and Share, focuses on GoPro's innovative use of Instagram and YouTube to share user generated-content.
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article The Battle For Sexy. Focusing on the battle between creative and data; the article featured Adam's thoughts on the "sex appeal of data" and "ROA - return on awesome."
Here's a video on my panel this week at OMMA RTB. If you don't have time to sit through this, I recommend checking out the post I wrote, Is is time for a Real-Time marketing culture, to work out my thoughts for this panel.
Traction CEO Adam Kleinberg is never one to mince words or play his opinions off casually. So when asked to give his thoughts on automated social media posts byiMedia contributor Michael Estrin he obliged.
Traction CEO Adam Kleinberg was recently featured in the Digiday article 5 Ways to Help Fix the Agency Pitch Process. Based off a conversation with Digiday author Jack Marshall, it features Adam's always spot-on insights into client-side communication, client-agency "chemistry", knowing when to say no, spec work, and knowing yourself as an agency.
I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States.
I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.
(...at 2:30pm at the Grand Hyatt if you'd like to come...)