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12 Traction Stories from 2012

by Adam Kleinberg

12 Traction Stories from 2012

2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.

Here's a roundup of my 12 favorite stories we wrote in 2012.

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Why Mobile is Failing

by Adam Kleinberg

Why Mobile is Failing

I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?

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5 tips for agency partnerships

by Adam Kleinberg

5 tips for agency partnerships

I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.

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Kellie Okai named to Forbes 30 Under 30

by Traction

Kellie Okai named to Forbes 30 Under 30

Congratulations to Traction Art Director Kellie Okai for being named to the Forbes 30 under 30 in Marketing and Advertising. Picked by Forbes editors, writers, and a panel of expert judges; the list is designed to showcase industry leaders who"represent the entrepreneurial, creative, and intellectual best of their generation." Not to toot our own horn but we think this represents Kellie, and our staff in general, perfectly. 

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The Making Of Apocalymas - Part 1

by Traction

The Making Of Apocalymas - Part 1

Traction has created a 12-day "advent calendar" counting down to December 21st—the day many believe the world will cease to exist. 

We hope the Mayans were wrong or too lazy to create a calendar that went past 2012—but just in case our gift to the world is: Apocalymas.

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