Yesterday, I shuffled over to the Radisson to catch one last session at SXSW put on by our pals over at ThoughtWorks. Rather than make us sit in front of another yet panel of speaker, the ThoughtWorkers came up with a great exercise to make their case for using an agile over a waterfall approach to experience design.
We built a zoo.
Our CEO, Adam Kleinberg, has once again been invited to come out from behind the helm of Traction and share his unique opinion on several aspects of our industry. Don't miss your chance to see him in action at ad:tech and MENG.
Yesterday, I dropped in on a panel moderated by Christine Friar, the humor editor from Huffington Post to learn about "What the internet finds funny."
The answer? Mostly cat videos.
Roving reporter, here. Hanging out in the blogger lounge at SXSW. I sat down to recharge next to Zac Bowling from SeatMe, a startup aiming to give Open Table some competition. Zac was just featured in Wired because he's a self-professed hackathon junky.
There's been some interest at Traction for throwing a hackathon so Zac gave me 4 tips for running a successful Hackathon...
I haven't even landed in Austin for SXSW yet, but already I'm caught up in the frenzy.
This morning, American Express has raised the bar for marketers trying to make a splash at a major cultural event.
To announce their new Twitter program, AmEx is throwing a Jay Z concert on Monday and giving away free tickets to SXSW attendees.
In the era before mobile devices, computers, and television; advertising was an art form dominated by the printing press and the paint brush. This pre-digital world had a marked physicality to it, with advertisers using printed and hand-painted ads to all but cover the urban environment.
SXSW Interactive is descending upon us again. And while our illustrious CEO, Adam Kleinberg, will not be speaking on any panels this year, he will be there representing Traction and updating us on all the crazy on-goings that are bound to be interesting, informative and insane.
Occasional Creative team, co-directors and friends of Traction, Sausage films, have just released their music video for the Sons of Science track "Motherfucking Bike."
It is brilliant. We love it. And so should you.
Brands should look to what's hot and new in the start-up community to identify patterns. More often than not, these patterns reflect trends in the consumer mindset so brands should be mindful of them when creating their own products and marketing efforts.
What am I seeing when I gaze into my silicon ball these days?
Better experiences are winning.
I'll be speaking in two weeks on March 20 at the Digital Edge Live conference here in San Francisco. Other speakers at the event include Jeremiah Owyang from Altimeter Group, Petra Neiger from Cisco, Seimens CMO Tom Haas and a bunch of other really awesome speakers.