I had a conversation with a potential client on Friday afternoon. She works for a technology company. A company with great technology in the cloud space.
I asked her about the brand messaging. She told me three product attributes. We have great scalability. We have great customer service. Etcetera.
Traction was recently featured in HOW Design's article 5 Creative Workplaces in the Western US. Focusing on our building's "brick and timber meets neo-modern" architecture; the article also touched on our in-house forest and our house band's rehearsal space.
Congratulations to Traction CEO Adam Kleinberg for being named to this prestigious list! The iMedia 25 is an annual list of "...cutting edge creatives, strategists, and technology innovators with big ideas..." - which we think perfectly describes Adam.
Coca-Cola has relaunched their corporate website as a content portal with, get this, actual great content. Some of it is about the brand, but some isn't. Should Coke try to be a magazine? Will it succeed?
Is this a brilliant move or insanity?
I was honored that Mike asked my opinion on the proliferation of technology companies cluttering the ad tech space and got quoted in the article...
In the mind of the consumer, every brand gets to be One Thing. When Bill Clinton ran for president, James Carville famously hung a banner in campaign HQ saying "It's the economy, stupid." No matter what question was asked from the press, the Clinton team knew their job was to turn the conversation back to the One Thing that really mattered to their "customers": the economy.
I recently had an article published in Ad Age today "Advertisers are still missing the mark with online video."
Marcos Breton from the Sacramento Bee called me yesterday to discuss this post I wrote in 2010 on "Marketing lessons from the SF Giants."
He wrote a great piece on the Giants improving their home brand based on our conversation.
The meeting. That necessary evil. That gathering we love to hate -- yet can't resist scheduling. There's a reason meetings are so reviled: Most of them suck.
They're poorly organized, poorly run, and have no objective or value. People just show up for the sake of showing up—Then behave badly.
You're probably in a meeting right now.
Back in January of last year I wrote a post about the new Facebook Messaging platform. In short, it was Facebook's new way of integrating all the many ways people communicate: email, text, instant messaging. The idea is that messages are messages. The experience you have on your phone, in text, or email should all be integrated. It has been called the "Email-killer."