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Office Dog Spotlight featuring De Niro

by Julie Nielsen

Office Dog Spotlight featuring De Niro

Welcome to Traction's inaugural Office Dog Spotlight™. Furry friends are always welcome at Traction—as long as they maintain reasonable bladder control and don't scare away the FedEx guy. Our first spotlight lands on De Niro Burrows, a golden retriever with a true heart of gold.

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Introducing T2 - Traction's second office

by Traction

Introducing T2 - Traction's second office

For the past 11 years, we've been steadily and organically growing. So it was no surprise to us the day we looked around to discover our current digs were nearly maxed-out. Not wanting to leave the awesome indoor atrium playground that is our current office, we set out to find a second location that is as grand as the first—And we did it.

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Facebook 5.0 for mobile gets new ads

by Adam Kleinberg

Facebook 5.0 for mobile gets new ads

I just upgraded the Facebook app on my iPhone to the newly released version 5.0 that promises to deliver fewer crashes, faster speed and greater stability. 

Will it deliver? I don't know.

What I do know is that it will deliver ads. Will they be good ones?

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When The Stock Photography Well Runs Dry

by Theo Fanning

When The Stock Photography Well Runs Dry

Like any agency, we use a fair amount of stock photography. It's abundant, affordable and easily accessible—unfortunately, most of it's also crap. So what do you do when you have a small budget, but the image you need either sucks or doesn't exist in the countless stock libraries? In our case, it's time for a ghetto photo shoot.

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Beer Science is for Nerds Like Us

by Kele Todd

Beer Science is for Nerds Like Us

“We are artists, scientists, and pragmatists…”

We here at Traction believe that everything is interactive, and that we are an amalgam of effort that results in an unbreakable creative and strategic concrete. We believe that there is no obstacle we cannot surmount if we take advantage of our most valuable asset - each other. In this spirit, we have been participating in a collective Scientific endeavor to expand the frontiers of the human experience, one that we are sure will etch our names into the marble halls of posterity for all time. That effort is a Scientific torch illuminating the darkness of mankind’s ignorance. It’s a torch we like to call Beer Science.

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Targeted Tweets

by Adam Kleinberg

Targeted Tweets

Twitter just introduced the ability to Target your Promoted Tweets. This is good news for marketers—especially ones who want to control the geography or platform of audiences they reach.

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