If you follow me on Twitter, you're well aware that I was at the iMedia Breakthrough Summit last week. One of the best sessions I was able to attend was put on by Jessica Joines from DMR Partners. Her session was focused on how agencies and technology companies can better sell innovation through to their clients and customers. Here was some of her advice:
I'm at the iMedia Breakthrough Summit watching a presentation by Brendan Kraham from Google's mobile sales and product strategy team. He shared some of the exciting new initiatives being explored at Google and some strategic considerations we should be thinking about when it comes to executing in the mobile space.
Doubt me? Type "cats" into YouTube and you'll get back 1.3 million results. Type "cats" into Google Image Search and you'll get back 776 million results. Type "cats" into Twitter and you'll see an average of one cat-related tweet per second. That's a lot of digital hairballs! Mmmmm hairballs.
At Traction, we believe that quality design is a key foundation of a successful brand. Sadly, due to the ubiquity of digital tools and/or a lack of understanding the guiding principles of design, many companies are opting for poorly conceived or executed brand identity—either by choice or necessity. This pains us to no end.
Recently there was some kind of design community kerfuffle about the recently announced Ebay rebrand. Many designers were in such an uproar about the "blandness" new logo, that it inspired a design contest. A design contest of epically bad proportions.
I was interviewed yesterday by Jack Marshall from Digiday about the realities of performance-based compensation. It's a complex issue that easy for everyone to say the industry should be using, but never seems to happen in real life.
Here's a snip from the article.
I'm not quite sure how I think Mittens and the Prez did in the debates this evening, but one clear winner was Twitter.
The conversation in the Twitterverse was intense and played a truly significant role in the debate. Have we ever had such a participatory discourse over politics before in an election? Surely, all this armchair punditry means people are thinking about issues and that's got to be a good thing.
What wasn't so good was what it exposed for some of the social media gurus out there.
Last week, my friend Jeff Tseng invited me to give a presentation to a bunch of game developers at CrowdStar Games. Before founding CrowdStar Jeff was the lead designer at Secret Level Games and then at Sega where he worked on projects you might have heard of... like Iron Man.
Anyhow, Jeff wanted his team to think about how to build brands around the games they designed. I boiled it down to 3 easy steps.
I've been working in the design and advertising industry for nearly 20 years. So, I am used to seeing trends come, go, and come back again. Whether it's skeuomorphic design, vernacular typography or neon color schemes; I've seen 'em, used 'em and maybe even abused 'em. But I never anticipated the antiquated technology of the GIF to rear it's ugly head again — in a good way.
Memes are important. Why? Because even if you don't actively mine them for content you should at least actively understand them. Or else this happens and you embarrass a client. Since Traction's work is neither created nor received in a vacuum, I've taken it upon myself to "educate" the office on the current state of internet memes.