I had coffee with Mike Krass yesterday, the CEO of MKG Media Group, a new small direct response marketing shop in town to ask me advice about growing an agency. It must have been good coffee because he wrote a blog post about some of the advice I gave him.
Here's what I said:
Senior Front-End Developer
We are looking for a Senior Front-End Developer to join our team. Candidates should have prior experience working on advanced projects. This is a contract position, with possible Full-Time potential.
Dear friends and colleagues,
A few weeks ago, a member of the Traction team, Sidney Burrows, had a terrible fire in his home. We hope you'll join us for this benefit event next Thursday (June 28th) at 6pm to raise some dinero to help DeNiro (and of course, Sidney and Mina) get back on their feet again (or paws). Of course, it's a Traction event so it'll be sure to be a good time.
This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?
Game changing announcement from the folks at TiVo and PayPal this week. Now you can buy stuff from your TV.
Here at Traction we love good food, good drink and good competition; hence our quarterly Traction Cook Offs. On Friday, June 1st our resident foodies competed in a pairing of grilled sliders and cocktails. Check out our Flickr photostream for a great set of pictures from the event.
If there's one thing the Digerati love more than tweeting about their SXSW presentations, Klout scores and Facebook stock price predictions, it's fawning over Kleiner Perkins partner Mary Meeker's annual presentation on the state of the digital industry.
Last Thursday, I spoke at the Videonomics conference in Dallas. The invite-only event drew some amazing people—the other speakers included YouTube web-lebrity Kevin Nalts (of farting in a library fame) and Mark Cuban (billionaire/Dallas Mavericks owner/king shark on Shark Tank).
The consensus on online video?
As social media evolves from novelty to business practice we see a lot of interesting strategies that brands are utilizing to engage with users. From incentives to customer service, brands are trying anything and everything to get users to like, follow and share their social media programs. Some strategies are smart. Others are just desperate.