"Every major buy [in traditional media] is going to have some digital component to it. There are parts of what we do that are commoditized (data) and there are parts that aren't (creative). The agencies' value is going to continue to be how we think holistically about our brands" -Adam Kleinberg
The latest internet sensation is the Flying Dutchman, Jarno Smeets and his "Human Birdwings" project.
In his videos, you supposedly see him take flight with large flapping wings of fury—a modern day Icarus propelled by personal drive and innovation.
Going to OMMA Global on Tuesday March 20th? Traction CEO Adam Kleinberg will be participating in the panel discussion What's Working Now in Agency Digital Services? at 9:30am. Moderated by Tim Hanlon of the Vertere Group, the panel will touch on the following:
I'm speaking on a panel on the Top 10 Digital Trends this Tuesday at 4pm at the Hotel Nikko at the Digital Edge conference put on by BtoB Magazine.
What am I going to say? Here's some high level thoughts....
Traction was just named one of 10 Agencies Defining a "Digital Spring" in San Francisco by The Next Web (TNW).
TNW is one of the world’s largest online publications that delivers an international perspective on the latest news about Internet technology, business and culture.
Yesterday, I shuffled over to the Radisson to catch one last session at SXSW put on by our pals over at ThoughtWorks. Rather than make us sit in front of another yet panel of speaker, the ThoughtWorkers came up with a great exercise to make their case for using an agile over a waterfall approach to experience design.
We built a zoo.
Our CEO, Adam Kleinberg, has once again been invited to come out from behind the helm of Traction and share his unique opinion on several aspects of our industry. Don't miss your chance to see him in action at ad:tech and MENG.
Yesterday, I dropped in on a panel moderated by Christine Friar, the humor editor from Huffington Post to learn about "What the internet finds funny."
The answer? Mostly cat videos.
Roving reporter, here. Hanging out in the blogger lounge at SXSW. I sat down to recharge next to Zac Bowling from SeatMe, a startup aiming to give Open Table some competition. Zac was just featured in Wired because he's a self-professed hackathon junky.
There's been some interest at Traction for throwing a hackathon so Zac gave me 4 tips for running a successful Hackathon...
I haven't even landed in Austin for SXSW yet, but already I'm caught up in the frenzy.
This morning, American Express has raised the bar for marketers trying to make a splash at a major cultural event.
To announce their new Twitter program, AmEx is throwing a Jay Z concert on Monday and giving away free tickets to SXSW attendees.