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Adam Kleinberg at IAA WEST 5/3

by Traction

Adam Kleinberg at IAA WEST 5/3

Our CEO Adam Kleinberg has made it his priority to delve into the concept of gamification and it's ramifications for our industry. The only thing he likes more than writing and discussing gamification is writing and discussing whyeveryone hates you (and how you can change that).  So before you check out for the Cinco de Mayo weekend, make sure to catch his IAA West panel discussion on gamification taking place May 3rd at Goodby Silverstein & Partners in San Francisco.

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Traction Taco Takedown

by Kasey Smith

Traction Taco Takedown

Traction is an office of connoisseurs. It informs how we work, how we play, and most especially how we eat.  From Glenn's to-die-for lemon meringue pie to Kele's home-brews to Julie's delectable cheesecake to Adam BBQ obsession we're an office that loves fine food and drink. We're also an office that loves cutthroat, blood-thirsty competition. Hence our quarterly Traction Cook-Offs.

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Forbes.com Covers Adam's OMMA Global Panel

by Traction

Forbes.com Covers Adam's OMMA Global Panel

"Every major buy [in traditional media] is going to have some digital component to it. There are parts of what we do that are commoditized (data) and there are parts that aren't (creative). The agencies' value is going to continue to be how we think holistically about our brands" -Adam Kleinberg

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Viral Video: Gives You wings

by Theo Fanning

Viral Video: Gives You wings

The latest internet sensation is the Flying Dutchman, Jarno Smeets and his "Human Birdwings" project.

In his videos, you supposedly see him take flight with large flapping wings of fury—a modern day Icarus propelled by personal drive and innovation.

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Adam Kleinberg at OMMA Global on 3/20

by Traction

Adam Kleinberg at OMMA Global on 3/20

Going to OMMA Global on Tuesday March 20th? Traction CEO Adam Kleinberg will be participating in the panel discussion What's Working Now in Agency Digital Services? at 9:30am.  Moderated by Tim Hanlon of the Vertere Group, the panel will touch on the following:

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The SXSW files: Agile Experience Design

by Adam Kleinberg

The SXSW files: Agile Experience Design

Yesterday, I shuffled over to the Radisson to catch one last session at SXSW put on by our pals over at ThoughtWorks. Rather than make us sit in front of another yet panel of speaker, the ThoughtWorkers came up with a great exercise to make their case for using an agile over a waterfall approach to experience design.

We built a zoo.

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