I recently had an article published in Ad Age today "Advertisers are still missing the mark with online video."
Marcos Breton from the Sacramento Bee called me yesterday to discuss this post I wrote in 2010 on "Marketing lessons from the SF Giants."
He wrote a great piece on the Giants improving their home brand based on our conversation.
The meeting. That necessary evil. That gathering we love to hate -- yet can't resist scheduling. There's a reason meetings are so reviled: Most of them suck.
They're poorly organized, poorly run, and have no objective or value. People just show up for the sake of showing up—Then behave badly.
You're probably in a meeting right now.
Back in January of last year I wrote a post about the new Facebook Messaging platform. In short, it was Facebook's new way of integrating all the many ways people communicate: email, text, instant messaging. The idea is that messages are messages. The experience you have on your phone, in text, or email should all be integrated. It has been called the "Email-killer."
If you follow me on Twitter, you're well aware that I was at the iMedia Breakthrough Summit last week. One of the best sessions I was able to attend was put on by Jessica Joines from DMR Partners. Her session was focused on how agencies and technology companies can better sell innovation through to their clients and customers. Here was some of her advice:
I'm at the iMedia Breakthrough Summit watching a presentation by Brendan Kraham from Google's mobile sales and product strategy team. He shared some of the exciting new initiatives being explored at Google and some strategic considerations we should be thinking about when it comes to executing in the mobile space.
Doubt me? Type "cats" into YouTube and you'll get back 1.3 million results. Type "cats" into Google Image Search and you'll get back 776 million results. Type "cats" into Twitter and you'll see an average of one cat-related tweet per second. That's a lot of digital hairballs! Mmmmm hairballs.
At Traction, we believe that quality design is a key foundation of a successful brand. Sadly, due to the ubiquity of digital tools and/or a lack of understanding the guiding principles of design, many companies are opting for poorly conceived or executed brand identity—either by choice or necessity. This pains us to no end.
Recently there was some kind of design community kerfuffle about the recently announced Ebay rebrand. Many designers were in such an uproar about the "blandness" new logo, that it inspired a design contest. A design contest of epically bad proportions.
I was interviewed yesterday by Jack Marshall from Digiday about the realities of performance-based compensation. It's a complex issue that easy for everyone to say the industry should be using, but never seems to happen in real life.
Here's a snip from the article.