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Dinero for DeNiro - A Traction Fundraiser

by Traction

Dinero for DeNiro - A Traction Fundraiser

 Dear friends and colleagues,

A few weeks ago, a member of the Traction team, Sidney Burrows, had a terrible fire in his home. We hope you'll join us for this benefit event next Thursday (June 28th) at 6pm to raise some dinero to help DeNiro (and of course, Sidney and Mina) get back on their feet again (or paws). Of course, it's a Traction event so it'll be sure to be a good time. 

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High Volt-age Perks

by Adam Kleinberg

High Volt-age Perks

This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?

Read on....

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Mark Cuban, Nalts and Videonomics

by Adam Kleinberg

Mark Cuban, Nalts and Videonomics

Last Thursday, I spoke at the Videonomics conference in Dallas. The invite-only event drew some amazing people—the other speakers included YouTube web-lebrity Kevin Nalts (of farting in a library fame) and Mark Cuban (billionaire/Dallas Mavericks owner/king shark on Shark Tank).

The consensus on online video?

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Traction's New Social Media Strategy

by Traction

Traction's New Social Media Strategy

As social media evolves from novelty to business practice we see a lot of interesting strategies that brands are utilizing to engage with users. From incentives to customer service, brands are trying anything and everything to get users to like, follow and share their social media programs. Some strategies are smart.  Others are just desperate.

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The Online Video Continuum

by Adam Kleinberg

The Online Video Continuum

This Thursday, I'll be heading to Texas. I'll be speaking at the Videonomics conference at... get this... Cowboys Stadium. 

First, let me say, "Go Giants!"

Now that I've got that out of my system, let me focus on the talk I'll be giving. It's called "Leaning Back while Leaning Forward" and in it, I'll be introducing a diagram that I call The Online Video Continuum

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Adam Kleinberg at Videonomics Dallas on 5/24

by Traction

Adam Kleinberg at Videonomics Dallas on 5/24

Come see Adam speak at Videonomics Dallas. A series of nationwide events designed to educate marketing and advertising executives on the power of video, Videonomics Dallas will feature guest speakers Ian Wolfman from MEplusYOU, Kirk Heinlein from AT&T, Kevin Nalty from Janseen, Michael Mathieu from Affine, and David Pritchard the Executive Producer of The Simpsons. And of course our very own Adam Kleinberg.

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