Like any agency, we use a fair amount of stock photography. It's abundant, affordable and easily accessible—unfortunately, most of it's also crap. So what do you do when you have a small budget, but the image you need either sucks or doesn't exist in the countless stock libraries? In our case, it's time for a ghetto photo shoot.
“We are artists, scientists, and pragmatists…”
We here at Traction believe that everything is interactive, and that we are an amalgam of effort that results in an unbreakable creative and strategic concrete. We believe that there is no obstacle we cannot surmount if we take advantage of our most valuable asset - each other. In this spirit, we have been participating in a collective Scientific endeavor to expand the frontiers of the human experience, one that we are sure will etch our names into the marble halls of posterity for all time. That effort is a Scientific torch illuminating the darkness of mankind’s ignorance. It’s a torch we like to call Beer Science.
Twitter just introduced the ability to Target your Promoted Tweets. This is good news for marketers—especially ones who want to control the geography or platform of audiences they reach.
Interested in the latest consumer research on monetizing your social media strategy? On July 26th Get Satisfaction and InterWest Partners will host The Secret to Monetizing Social Media - Six Consumer Buying Behaviors That Will Change Your Social Strategy - a panel discussion featuring the latest in consumer research by the Incyte Group.
The Twitterverse was abuzz yesterday with #marissamania and with good reason. Marissa Mayer is one of the most exciting personalities in tech who rose through the Google meritocracy not because she was a founder, but because she deserved it.
I had coffee with Mike Krass yesterday, the CEO of MKG Media Group, a new small direct response marketing shop in town to ask me advice about growing an agency. It must have been good coffee because he wrote a blog post about some of the advice I gave him.
Here's what I said:
Senior Front-End Developer
We are looking for a Senior Front-End Developer to join our team. Candidates should have prior experience working on advanced projects. This is a contract position, with possible Full-Time potential.
Dear friends and colleagues,
A few weeks ago, a member of the Traction team, Sidney Burrows, had a terrible fire in his home. We hope you'll join us for this benefit event next Thursday (June 28th) at 6pm to raise some dinero to help DeNiro (and of course, Sidney and Mina) get back on their feet again (or paws). Of course, it's a Traction event so it'll be sure to be a good time.
This week I cashed in on one of my Klout "perks" and got to drive around in a Chevy Volt for the weekend for free. How was the experience? Was it an effective marketing program? Did it impact my perception of Klout? Or Chevy?