Last week, my friend Jeff Tseng invited me to give a presentation to a bunch of game developers at CrowdStar Games. Before founding CrowdStar Jeff was the lead designer at Secret Level Games and then at Sega where he worked on projects you might have heard of... like Iron Man.
Anyhow, Jeff wanted his team to think about how to build brands around the games they designed. I boiled it down to 3 easy steps.
I've been working in the design and advertising industry for nearly 20 years. So, I am used to seeing trends come, go, and come back again. Whether it's skeuomorphic design, vernacular typography or neon color schemes; I've seen 'em, used 'em and maybe even abused 'em. But I never anticipated the antiquated technology of the GIF to rear it's ugly head again — in a good way.
Memes are important. Why? Because even if you don't actively mine them for content you should at least actively understand them. Or else this happens and you embarrass a client. Since Traction's work is neither created nor received in a vacuum, I've taken it upon myself to "educate" the office on the current state of internet memes.
If you're in San Francisco right now and dealing with the traffic, you're probably aware that Dreamforce is in town.
The big deal at this year's Dreamforce is the announcement of the Salesforce Marketing Cloud. But it also marks a shift—a great consolidation happening across the digital marketing landscape.
There was some hype on the twitternets yesterday that Twitter would make a big announcement on the Today show today.
I predicted Tim Cook would now be signing Dick Costolo's paycheck. I was wrong.
Instead, Twitter announced that thelong-awaited brand profileshad finally arrived.
This is a response to Adam Kleinberg's post Why We Have A Burning Man Policy
After six consecutive burns I planned to skip this one. I was going to backpack through India! Or ride AIDS Lifecycle! Or apply for grad school! Or visit friends in Europe! Honestly, I didn't really have a plan aside from wanting a Big Important Adventure that involved running water, flushable toilets, and wearing pants. (in hindsight perhaps India was incompatible with this goal) So I retired from my position as Store Manager for Costco Soulmate Trading Outlet, said "See you in 2013!" to my far flung burner tribe, and *POOF* I was no longer interested in the burn. Then early August rolled around and friends started selling their extra tickets... Fuck.
This year, I was honored to be asked to be a Board Member of sfBIG, the largest ad industry organization in the Bay Area. In our first meeting, we made the decision to change our name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group to better reflect the mission of our organization and expand our focus on more than just digital media.
Welcome to Traction's inaugural Office Dog Spotlight™. Furry friends are always welcome at Traction—as long as they maintain reasonable bladder control and don't scare away the FedEx guy. Our first spotlight lands on De Niro Burrows, a golden retriever with a true heart of gold.
AdWeek reported today on a new initiative from Absolut vodka—unique designs on bottles. Four million of them.
There's been a string of recent announcements from Facebook about new ways to advertise to its billion-strong user base. First they announced the ability to buyFacebook search ads, then they released Facebook 5.0 for mobile devices that has new ad serving capabilities.