sfBIG has elected a new Board of Directors and I'm proud to announce I'm one of them.
I'm particularly excited because at the first board meeting I participated in, we made the decision to change the name from the San Francisco Bay Area Interactive Group to the San Francisco Bay Area Innovation Group.
Traction was just named one of the top 5 Agencies Built for Technology Marketing in a report put out by Focus.com called The Technology Marketers' Handbook, 2012 Edition.
On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.
"I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)
My 8-year old daughter, Alice, asked me, "Daddy, is it really that easy?"
History proves that everything must come to an end—that is just the nature of things. It's a universal constant. Species go extinct, tools become obsolete and empires fall. Though until the last hundred years, successful technologies traditionally had a much longer lifespan.
Many brands are confused about their mobile strategy. They ought to be. The landscape is confusing, rapidly changing and obscured by the promises of scores of vendors trying to sell you magic bullets.
There's no denying, however, that at the core of your mobile strategy is your presence. So, let's tackle that.
This week, we embraced revolution.
Sure I'm a bit biased, but I believe we've got something great going on at Traction.
However, like any organization we also have room for improvement. And who better to know where Traction has room for improvement than the people who are Traction.
So we had an offsite yesterday that we called #OccupyTraction.
This week's Ad Age predicts that creative agencies are going to have to learn to move faster. What will be the implications if that's true? How will we adapt?
My wife gave me the Steve Jobs biography for Hanukah. I'm two days in and a hundred pages down. I'm mesmerized by Steve's greatness and accompanying weirdness. He was never ordinary.
Yet I still find myself aching to pull lessons away to imbue into my professional life. How can I be a better leader? A better visionary? A better manager? A better marketer?
'Tis the season for self-indulgent agency holiday cards, websites and videos. While we usually throw our own version of merriment into the fray, this year we decided to pass all that joy onto all of you.
We're getting our Ho Ho's on over here in Tractionland. Coming at you with another blast from the past.