Our CEO Adam Kleinberg has made it his priority to delve into the concept of gamification and it's ramifications for our industry. The only thing he likes more than writing and discussing gamification is writing and discussing whyeveryone hates you (and how you can change that). So before you check out for the Cinco de Mayo weekend, make sure to catch his IAA West panel discussion on gamification taking place May 3rd at Goodby Silverstein & Partners in San Francisco.
Traction is an office of connoisseurs. It informs how we work, how we play, and most especially how we eat. From Glenn's to-die-for lemon meringue pie to Kele's home-brews to Julie's delectable cheesecake to Adam BBQ obsession we're an office that loves fine food and drink. We're also an office that loves cutthroat, blood-thirsty competition. Hence our quarterly Traction Cook-Offs.
I was interviewed this week at ad:tech San Francisco by Allvoices.com. They asked me what the future holds for advertising agencies. Watch this video and see what I had to say.
Last week I was in San Antonio, Texas, home of the Alamo, at the first-ever iMedia Video Summit. It was a great event with some of the smartest people in the industry and the excitement about online video opportunities was palpable.
Here are the top 3 things that were the major themes of the event...
"Every major buy [in traditional media] is going to have some digital component to it. There are parts of what we do that are commoditized (data) and there are parts that aren't (creative). The agencies' value is going to continue to be how we think holistically about our brands" -Adam Kleinberg
The latest internet sensation is the Flying Dutchman, Jarno Smeets and his "Human Birdwings" project.
In his videos, you supposedly see him take flight with large flapping wings of fury—a modern day Icarus propelled by personal drive and innovation.
Going to OMMA Global on Tuesday March 20th? Traction CEO Adam Kleinberg will be participating in the panel discussion What's Working Now in Agency Digital Services? at 9:30am. Moderated by Tim Hanlon of the Vertere Group, the panel will touch on the following:
I'm speaking on a panel on the Top 10 Digital Trends this Tuesday at 4pm at the Hotel Nikko at the Digital Edge conference put on by BtoB Magazine.
What am I going to say? Here's some high level thoughts....
Traction was just named one of 10 Agencies Defining a "Digital Spring" in San Francisco by The Next Web (TNW).
TNW is one of the world’s largest online publications that delivers an international perspective on the latest news about Internet technology, business and culture.
Yesterday, I shuffled over to the Radisson to catch one last session at SXSW put on by our pals over at ThoughtWorks. Rather than make us sit in front of another yet panel of speaker, the ThoughtWorkers came up with a great exercise to make their case for using an agile over a waterfall approach to experience design.
We built a zoo.