Traction CEO Adam Kleinberg is never one to mince words or play his opinions off casually. So when asked to give his thoughts on automated social media posts byiMedia contributor Michael Estrin he obliged.
Traction CEO Adam Kleinberg was recently featured in the Digiday article 5 Ways to Help Fix the Agency Pitch Process. Based off a conversation with Digiday author Jack Marshall, it features Adam's always spot-on insights into client-side communication, client-agency "chemistry", knowing when to say no, spec work, and knowing yourself as an agency.
I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States.
I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.
(...at 2:30pm at the Grand Hyatt if you'd like to come...)
2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.
Here's a roundup of my 12 favorite stories we wrote in 2012.
In the final installment on The Making of Apocalymas, we delve even deeper behind the scenes to explore the creation of content for the days 9 - 12 of Apocalymas.
Last night was the company holiday party. We went bowling.
I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?
I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.
In this much anticipated second installment on The Making of Apocalymas, we delve even deeper behind the scenes to explore the creation of content for the days 4 - 8 of Apocalymas.
If you happened to miss our awesome blog post for the first three days, you can find it here: The Making of Apocalymas Part 1.
Congratulations to Traction Art Director Kellie Okai for being named to the Forbes 30 under 30 in Marketing and Advertising. Picked by Forbes editors, writers, and a panel of expert judges; the list is designed to showcase industry leaders who"represent the entrepreneurial, creative, and intellectual best of their generation." Not to toot our own horn but we think this represents Kellie, and our staff in general, perfectly.