Should agencies fear current trends in client relations, technology, and publishing? In his recent Digiday article Brand-Agency Disintermediation Isn't the Real Problem Traction CEO Adam Kleinberg sets forth that for the brand-agency relationship, "The value has shifted — and continues to shift — but it hasn’t diminished."
Just because you can never have enough SXSW Stereotypes as Cats...
Traction has had a long relationship with Adobe and the Education team. Last year, Traction created a social media campaign designed to raise awareness of Creative Cloud and Adobe's student pricing. The program recently won a silver Addy for best Social Media Program.
Who says you can't teach old dogs new tricks—well, in our case it was a trick we already knew.
This is the second time Traction has been named the top interactive agency by BtoB Magazine—we won in 2009—and the fourth time in the past five years that we've been included in the list of the top interactive agencies.
Traction has been named Interactive Agency of the Year by BtoB Magazine.
This is the second time Traction has been given this honor—we won in 2009—and the fourth time in the past five years that we've been included in the list of the top three interactive agencies by BtoB.
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article Microsoft's Xbox Runs 360s Around Sony's PlayStation 3. Focusing on the differing brand strategies surrounding each product; the article compares the two platforms in terms of social media, forums, websites, video/print/banner ads, and branding to conclude that:
Here at Traction we believe that actively engaging with industry dialogue is inseparable from our ability to produce great work. From writing to mentoring to speaking engagements we take our thought leadership seriously. Here's a quick peak at the spring speaking schedule for various Tractionites.
Traction CEO Adam Kleinberg was recently quoted in the Digiday article Publishers Push into Agency Turf. Exploring the issue of publisher-driven content creation and what that means for agencies, the article was written by Jack Marshall.
"Boy, your creative must really suck."
Never one to mince words, Traction CEO Adam Kleinberg expanded on his issues with data-driven creative in the latest edition of AdAge. Championing the value of "insight" as a valuable creative tool that should not be spreadsheeted away - Adam had choice words for fans of Big Data.
Back by popular demand. It's your favorite stereotypes of SXSW. As cats.