2012 was a crazy year for advertisers. It seemed like there was a new trend, buzzword or meme to make sense of every week. And, of course, the good folks at Traction are dedicated to helping you understand them.
Here's a roundup of my 12 favorite stories we wrote in 2012.
In the final installment on The Making of Apocalymas, we delve even deeper behind the scenes to explore the creation of content for the days 9 - 12 of Apocalymas.
Last night was the company holiday party. We went bowling.
I had a byline today in Ad Age today about why the mobile ad industry is failing. There's great targeting capability happening with "Big Data" but what value does it bring to advertisers?
I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.
In this much anticipated second installment on The Making of Apocalymas, we delve even deeper behind the scenes to explore the creation of content for the days 4 - 8 of Apocalymas.
If you happened to miss our awesome blog post for the first three days, you can find it here: The Making of Apocalymas Part 1.
Congratulations to Traction Art Director Kellie Okai for being named to the Forbes 30 under 30 in Marketing and Advertising. Picked by Forbes editors, writers, and a panel of expert judges; the list is designed to showcase industry leaders who"represent the entrepreneurial, creative, and intellectual best of their generation." Not to toot our own horn but we think this represents Kellie, and our staff in general, perfectly.
Interested in learning more about RTB-driven campaigns? Plan on visiting New York City in late January? Then check out Traction CEO Adam Kleinberg's panel discussion at OMMA RTB on January 24, 2013.
Traction has created a 12-day "advent calendar" counting down to December 21st—the day many believe the world will cease to exist.
We hope the Mayans were wrong or too lazy to create a calendar that went past 2012—but just in case our gift to the world is: Apocalymas.
Traction Strategy Director Jabeen Yusuf was recently featured on the Forbes CMO Network with her article The Editor-in-Chief: The New CMO. Focusing on how image-based social networks are forcing marketers to think more like publishers; it covers the topics of prioritizing content, "snackable" content, democratized creativity, and real-time content creation. Congratulations Jabeen!