A few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.
Make sure to check out the latest issue of Direct Marketing News featuring the 2013 40 Under 40 and our very own Executive Creative Director Theo Fanning. A list representing the "most accomplished young talent in marketing" - winners were selected for their "savvy, perseverance, and deft juggling skills." Congratulations to Theo and the other thirty-nine 2013 nominees!
In a few weeks, I'll be moderating a panel at ad:tech NYC featuring senior marketing and design leaders from Yahoo!, Bank of America, MasterCard and GE on the topic of Why User Experience is the New Black.
"Just why is UX the new black?" you ask.
Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.
Talk about cutting it close! Traction made the San Francisco Business Times list of the Fastest Growing Companies in the Bay Area... by the skin of our teeth. We are listed as #100 out of 100!
The recognition keeps rolling on in over here at Traction. We are very proud to announce that we are one of five finalists for iMedia's 2013 Small Agency of the Year!
Should you create a media-plan first or content-plan first? When you ask, "what do I want to tell customers?" instead of "what do customers want to hear from us?" you're creating a silo-driven content marketing plan that often fails to engage. Such is the premise put forth by Traction Strategy Director Jabeen Yusuf in her recent article for Forbes.com.
Last week, I got a huge honor from the folks at MediaPost when I was named an OMMA Online Creative All-Star. According to editor, Joe Mandese, this is like their Hall of Fame for digital marketers, so it was flattering and humbling to get this recognition.
Last week, Traction's own Theo Fanning, James Robinson from Agency 215, and DJ O'Neil from HubStrategy shared their thoughts on brand storytelling with Yahoo and the attendees of sfBIG's Storytelling; Brands As Characters, And Stories Across Media breakfast session.
We are looking for a talented front-end developer to join our web and email dev team. Candidates should have prior experience developing both exceptional HTML email and XHTML/HTML5 web pages. The ideal individual will have the ability to learn quickly and a keen eye for detail. This position is primarily at our offices in San Francisco, with some time spent working onsite with our clients in Cupertino and Sunnyvale.