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Opinions Welcome.

by Kelly Koligian

Opinions Welcome.

Ad Week reports Laphroaig Scotch proposing a new campaign where its drinkers are welcomed to give their honest opinions, in which these honest opinions are tuned into ads, both print and video spots. 

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Winners and Losers in Cause Marketing

by Adam Kleinberg

Winners and Losers in Cause Marketing

When recently tasked with developing a cause marketing program for a potential client, the team at Traction took a look at the landscape and saw a lot of programs out there. Some were very successful, while others were total flops. 

The team decided to do a little grassroots research to learn more. We built a lemonade stand in SF's Dolores Park to find out if people would pay more for products that gave to good. We also did a brief survey (we had under 100 respondents, so not empirical, but we still learned a lot), and, of course, we took a close look at some brands' programs to see what was working and what wasn't.

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Senior Designer Wanted

by Traction

Senior Designer Wanted

We are looking for a Senior Designer to join our creative team onsite at our client's Cupertino office full time or as a freelancer. For this role, we are seeking a hands-on individual who is well versed in visual design, user experience and production.

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Your digital dollar

by Adam Kleinberg

Your digital dollar

eMarketer released a report today showing how the $50 billion in digital ad spending in 2014 is being divided across branding and direct response. Unsurprisingly, direct response is winning. Marketers crave a clear ROI and direct response gives them one. 

Let's take a quick look at the data and see how it breaks down...

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The Landscape Panel

by Adam Kleinberg

The Landscape Panel

Two weeks ago, I was asked to be part of "The Landscape Panel" at the iMedia Agency Summit in Austin. It was called the Landscape Panel because they had representatives from the brand side (Kristi Karens from Mondelez), publisher side (Nicki Purcell from Dallas Morning News), media side (Shenan Reed from MEC) and me, representing the creative side of our industry. The theme of this year's summit was "the future of data-driven creativity."

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iMedia Agency Summit recap

by Adam Kleinberg

Yesterday, I spoke on the "Landscape Panel" at the 2014 iMedia Agency Summit along with Kristi Karens, director of media and agency partnerships, Mondelez International, Shenan Reed, president of digital, MEC, and Nicki Purcell, digital publisher at Dallas Morning News. The topic was the proliferation of data and the impact it's had on creative and agency relationships overall.

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