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Account Director Wanted

by Traction

Account Director Wanted

The Account Director is responsible for providing both strategic and tactical leadership across 2-3 client engagements while overseeing the execution of day-to-day project activities.

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Interactive Producer Wanted

by Traction

Interactive Producer Wanted

Traction is looking for an experienced client-facing interactive producer to manage complex web applications, direct-marketing emails, web pages, and daily maintenance requests.

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On being named Independent Agency of the Year

by Adam Kleinberg

On being named Independent Agency of the Year

My agency Traction just got a trophy.

We were named “Best Independent Agency” of 2014 in the U.S. in two rounds of judging in the iMedia Agency Awards — first from a panel of judges including senior marketers from MasterCard, Walmart, Kellogg., Coca-Cola , and Hershey; next from the votes of almost 5,000 members of the marketing community...

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Traction named Best Independent Agency!

by Adam Kleinberg

Traction named Best Independent Agency!

We are thrilled to announce that last night, Traction was named Independent Agency of the Year at the 2014 iMedia Agency Awards

Traction was actually a finalist in four categories this year in iMedia's competition for the best digital agencies in the United States—Independent Agency of the Year, Small Agency of the Year, Best Agency for Video and Marketer of the Year (that was for me). Over 5,000 members of our industry voted to crown the winners of this year's awards.

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New Agency Revenue Streams

by Adam Kleinberg

I sat in on a 4A's webinar this morning on "How Agencies Can Create New Revenue Streams." As we grow our business here at Traction, it's interesting to hear how other agencies are evolving their businesses. It's also exciting to learn that Traction is pushing the envelope in all of the areas that the 4A's cites as ways the most innovative agencies in the world are reshaping the agency model.

The basic premise is that a new role for agencies in creating value for marketers that has nothing to do with a "message." 

Here are the areas outlined in the webinar and some of the things we're doing at Traction that align with each.

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