How does one "take the police out of policies" and establish a company value set that motivates, inspires, and develops your employees? Traction CEO Adam Kleinberg recently shared his thoughts on the topic in the iMedia Connection article Unique Company Values That Employees Love.
"Saying, 'Who does social in your organization?' is like saying, 'Who does email?' Everyone does." -- Adam Kleinberg
Adweek recently sat down with Traction CEO Adam Kleinberg to discuss the guiding philosophies behind Traction's work. Small data, silos, storytelling, social ubiquity, and the "rise of the robots" - watch the attached video interview for Adam's full message.
From the elves who brought you The Amazing Crap-O-Matic Gift Generator, behold The Amazing Crap-O-Matic Gift Tags! We've channeled our inner Martha Stewart so you don’t have to.
2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all.
Here are 13 ideas in blog posts and articles from the 2013.
This week, iMedia announced the winners of the 2013 iMedia Agency Awards in Scottsdale Arizona. Traction did not win the award for Small Agency of the Year.
Back by Popular Demand: The Amazing Crap-O-Matic Gift Generator. For those who don’t give a sh*t about the holiday spirit.
A few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.
Make sure to check out the latest issue of Direct Marketing News featuring the 2013 40 Under 40 and our very own Executive Creative Director Theo Fanning. A list representing the "most accomplished young talent in marketing" - winners were selected for their "savvy, perseverance, and deft juggling skills." Congratulations to Theo and the other thirty-nine 2013 nominees!
In a few weeks, I'll be moderating a panel at ad:tech NYC featuring senior marketing and design leaders from Yahoo!, Bank of America, MasterCard and GE on the topic of Why User Experience is the New Black.
"Just why is UX the new black?" you ask.
Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.