When recently tasked with developing a cause marketing program for a potential client, the team at Traction took a look at the landscape and saw a lot of programs out there. Some were very successful, while others were total flops.
The team decided to do a little grassroots research to learn more. We built a lemonade stand in SF's Dolores Park to find out if people would pay more for products that gave to good. We also did a brief survey (we had under 100 respondents, so not empirical, but we still learned a lot), and, of course, we took a close look at some brands' programs to see what was working and what wasn't.
We are looking for a Senior Designer to join our creative team onsite at our client's Cupertino office full time or as a freelancer. For this role, we are seeking a hands-on individual who is well versed in visual design, user experience and production.
eMarketer released a report today showing how the $50 billion in digital ad spending in 2014 is being divided across branding and direct response. Unsurprisingly, direct response is winning. Marketers crave a clear ROI and direct response gives them one.
Let's take a quick look at the data and see how it breaks down...
Two weeks ago, I was asked to be part of "The Landscape Panel" at the iMedia Agency Summit in Austin. It was called the Landscape Panel because they had representatives from the brand side (Kristi Karens from Mondelez), publisher side (Nicki Purcell from Dallas Morning News), media side (Shenan Reed from MEC) and me, representing the creative side of our industry. The theme of this year's summit was "the future of data-driven creativity."
This morning I wrote a post in Ad Age on why the collapse of the merger between industry giants Omnicom and Publicis is great for small agencies. This was a follow up to another story I wrote nine months ago on why the merger itself was great for small agencies.
Clearly there's a trend here. No matter what the big guys do, it's good for us. Because they are clueless.
Yesterday, I spoke on the "Landscape Panel" at the 2014 iMedia Agency Summit along with Kristi Karens, director of media and agency partnerships, Mondelez International, Shenan Reed, president of digital, MEC, and Nicki Purcell, digital publisher at Dallas Morning News. The topic was the proliferation of data and the impact it's had on creative and agency relationships overall.
Do you have what it takes to join Team Traction? We're looking for an experienced client-facing full-time Interactive Producer to manage complex web applications, direct marketing emails, web pages and daily maintenance requests.
"Duh," you might say.
That the "Zen Master" Phil Jackson intuitively gets the principles of tai chi for business I've been discussing may seem like a no brainer. He's the zen guy after all, the man that taught Jordan, Shaq and Kobe to meditate. The guy who zenned his way to a mind-blowing eleven NBA championships.
Nonetheless, I just read Coach Jackson's book, Eleven Rings, and was struck by how closely the stories he told reinforced some of the ideas I've been trying to convey.
I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables. Here's the post:
Sitting with 2,500 predominate female group trying to change females in corp America. Male friends - male dads with daughters and soon to be male dads of daughters - I CHALLENGE ALL OF YOU TO STEP UP AND DRIVE THE CONVERSATION!!!!!! I want a male to be the person driving the conversation. #men4womanequality
Do you have what it takes to join Team Traction? We're looking for an experienced client-facing Interactive Producer to manage complex web applications, direct marketing emails, web pages and daily maintenance requests for a six month contract with the possibility to go temp-to-hire at the contract's end.