Traction CEO Adam Kleinberg was one of 15 agency professionals named to the Agencies category in BtoB Magazine's Who's Who in B2B 2013 report - a list compiling the 100 most "intelligent, intriguing, and important people in the b-to-b space" as nominated by readers, marketing organizations, industry experts, and the editors of BtoB Magazine.
Traction is second best in the West.
We are excited and proud to announce that our agency won silver for Small Agency of the Year in the Western region in the Ad Age Small Agency Awards...
Love is a battlefield; and so is the world of advertising. In his latest piece for iMediaConnection, Traction CEO Adam Kleinberg goes into the facts - and the hype - behind some of the current turf wars in the agency world.
A few weeks ago, I wrote a story in AdAge called Why Bad Native Advertising is Worse than Banners. In that story, I called out the CEOs of Sharethrough and BuzzFeed for what I perceived as inconsistencies between things they were saying and reality.
This morning I had breakfast and a nice conversation with Dan Greenberg, the CEO of Sharethrough. While I stand by everything I wrote, I feel like Dan's side of the story deserves to be shared...
Traction Executive Creative Director Theo Fanning is a man with opinions, talent, keen fashion sense... and a digital stalker.
I scream, you scream, we all scream for a truly optimized ice cream marketing plan.
The Fourth of July means parades, fireworks, BBQ, and ice cream so it's only fitting that this week's installment of Direct Marketing News' Battle of the Brands should see Baskin Robbins pitted against Cold Stone Creamery for marketing dominance. Judged by industry professionals, the Battle of the Brands compares marketing plans and social media usage for two competing marquee-name brands.
Digiday recently posted a write-up on Traction's move into the realm of media buying. With the hiring of Media Director Abe Snyder in June, Traction is launching a small-scale media department with the goal of bringing on six to eight new staffers within the next year.
After twelve years as an agency, Traction recently got a taste of the client's life after partnering with the Pacific Fruit & Beverage Company to bring calamansi juice to the mainstream American market. Suddenly our CEO Adam Kleinberg was a CMO tasked with figuring out a "way to not only build a brand, but get into shopping carts."
As recently announced on MediaPost's MediaDailyNews, Traction has expanded into the world of media buying with the hiring of Media Director Abe Snyder. Formerly of AKQA, Universal McCann, and Mediasmith; in his time in the industry Abe has handled clients as diverse as Clorox, Hewlett-Packard, Alibaba.com, and Sega.
"While real-time marketing has, as Tom Cruise would say, a need for speed, it also requires planning. "
Traction CEO Adam Kleinberg was recently interviewed by Steve Hall of Central Desktop Blog about real-time marketing collaboration. “When you are marketing in real-time, there’s a deeper need for trust and partnership...Throwing it over the wall doesn’t work in real-time. It doesn’t work when you’re managing conversations."