our words.

Someone always has something insightful to say.

Even Hold Music is Interactive

by Tack

Even Hold Music is Interactive

Here at Traction we pride ourselves on making the most of art and technology for our clients. We dig a little deeper. We look for opportunities for interaction where people don't normally look. Take our hold music for instance. Instead of going with the default Kenny G purgatory we decided to showcase what we think is some pretty great commercial art: TV themes we grew up with and love.

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Is Publicis Omnicom Good for Small Agencies?

by Traction

Is Publicis Omnicom Good for Small Agencies?

Never one to shy away from sharp, pointed criticisms; Traction CEO Adam Kleinberg brings out the BIG knives in his latest AdAge piece - Three Reasons Why The Birth of Publicis Omnicon Is Good For Small AgenciesInspired by Dan Wieden's keynote at the Ad Age Small Agency Conference and Awards, Adam has taken taken up Weiden's rallying cry and gone after the "wobbling drunkard" that is the Publicis Omnicon merger.

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CMO.com Interviews Adam Kleinberg

by Traction

CMO.com Interviews Adam Kleinberg

Traction CEO Adam Kleinberg was recently interviewed by Giselle Abramovich of CMO.com on the topic of real-time marketing. A veteran blogger and speaker on the topic, Adam had some choice words to say about how real-time marketing is poised to change (and in some case maintain the status quo) the world of marketing. 

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Who's Who in B2B 2013?

by Traction

Who's Who in B2B 2013?

Traction CEO Adam Kleinberg was one of 15 agency professionals named to the Agencies category in BtoB Magazine's Who's Who in B2B 2013 report - a list compiling the 100 most "intelligent, intriguing, and important people in the b-to-b space" as nominated by readers, marketing organizations, industry experts, and the editors of BtoB Magazine. 

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Natives Get Restless

by Adam Kleinberg

Natives Get Restless

A few weeks ago, I wrote a story in AdAge called Why Bad Native Advertising is Worse than Banners. In that story, I called out the CEOs of Sharethrough and BuzzFeed for what I perceived as inconsistencies between things they were saying and reality.

This morning I had breakfast and a nice conversation with Dan Greenberg, the CEO of Sharethrough. While I stand by everything I wrote, I feel like Dan's side of the story deserves to be shared...

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