our words.

Someone always has something insightful to say.

VIDEO: Storytelling + UX

by Adam Kleinberg

VIDEO: Storytelling + UX

Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.

Read more

13 ideas from 2013

by Adam Kleinberg

13 ideas from 2013

2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all. 

Here are 13 ideas in blog posts and articles from the 2013.

Read more

The Convergence of UX and Storytelling

by Adam Kleinberg

The Convergence of UX and Storytelling

few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.

Read more