"Duh," you might say.
That the "Zen Master" Phil Jackson intuitively gets the principles of tai chi for business I've been discussing may seem like a no brainer. He's the zen guy after all, the man that taught Jordan, Shaq and Kobe to meditate. The guy who zenned his way to a mind-blowing eleven NBA championships.
Nonetheless, I just read Coach Jackson's book, Eleven Rings, and was struck by how closely the stories he told reinforced some of the ideas I've been trying to convey.
I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables. Here's the post:
Sitting with 2,500 predominate female group trying to change females in corp America. Male friends - male dads with daughters and soon to be male dads of daughters - I CHALLENGE ALL OF YOU TO STEP UP AND DRIVE THE CONVERSATION!!!!!! I want a male to be the person driving the conversation. #men4womanequality
Do you have what it takes to join Team Traction? We're looking for an experienced client-facing Interactive Producer to manage complex web applications, direct marketing emails, web pages and daily maintenance requests for a six month contract with the possibility to go temp-to-hire at the contract's end.
I was recently interviewed by Matt Kapko from CIO Magazine for a piece called Inside the Shadowy World of Data Brokers. In it, I explain how data has become an essential part of the marketing mix. Ironically, this is evidenced by the fact that CIO Magazine now has a reporter covering digital marketing.
Matt had shared with me a 60 Minutes story on "The Data Brokers Selling Your Personal Information." It paints a pretty scary and sinister picture. Morally, I am strongly opposed to abuses of privacy. I really find it unsettling that Axciom will sell you information on things like how much I paid for my mortgage—and according to 60 Minutes—what kind of psychological disabilities I might be suffering from (as if my writing hasn't exposed them to you already).
Want to join Team Traction? We're currently hiring for three separate positions - if you're an experienced marketing/advertising professional looking to join an amazing small agency we'd love to hear from you.
The Accountability Gap is the space between what clients think is possible and what agencies can deliver in terms of measurable digital marketing results. Can offline sales be directly linked to a given campaign? If so, how far can one break down the data? To the level of specific given impressions and engagements? If so, how actionable is that information?
All empires must end. And if living through the last 20 years has proved anything it's that the rise and fall of tech empires are escalating at an alarming rate. This is no more evident than in the world of social media and mobile applications.
Want to join Team Traction? We're looking for a full time Media Planner with 1-3 years of experience to join the Media Team here at Traction.
Last weekend I attended a 5-1/2 hour tai chi intensive and walked away with a renewed sense of vigor for taking on writing my book about Tai Chi for Business.
The theme of this lesson was listening.
Want to join Team Traction? We're looking for a temp-to-hire Production Artist with strong digital skills and 2+ years of experience in either digital/ interactive production or traditional print production.