our words.

Someone always has something insightful to say.

How Silos Hurt Your Content Marketing

by Traction

How Silos Hurt Your Content Marketing

Should you create a media-plan first or content-plan first? When you ask, "what do I want to tell customers?" instead of "what do customers want to hear from us?" you're creating a silo-driven content marketing plan that often fails to engage. Such is the premise put forth by Traction Strategy Director Jabeen Yusuf in her recent article for Forbes.com

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Front-End and HTML Email Developer

by Traction

Front-End and HTML Email Developer

We are looking for a talented front-end developer to join our web and email dev team. Candidates should have prior experience developing both exceptional HTML email and XHTML/HTML5 web pages. The ideal individual will have the ability to learn quickly and a keen eye for detail. This position is primarily at our offices in San Francisco, with some time spent working onsite with our clients in Cupertino and Sunnyvale.

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Value and Collaboration

by Adam Kleinberg

Value and Collaboration

Last week, the ANA released the results of a survey saying that the number of brands with in-house marketing teams has risen dramatically over the past 5 years. This is no surprise to the folks at Traction who encounter that reality every day.

When we started Traction 12 years ago, we worked frequently as a snap-on team for larger agencies like McCann and Grey for our first couple of years. Later we worked with Macromedia's in-house team. Then Bank of America's. And others. 

What have we learned? Sometimes find those in-house teams to be a competitive threat. In others, they can be our best clients. The secret to success is consistently demonstrating value while making collaboration a core element of how you work. 

This morning I wrote a piece for Ad Age that delves deeper into how agencies can fend off the threat of marketing services moving in-house

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Traction Makes Agency Post's 2013 Agency 100

by Traction

Traction Makes Agency Post's 2013 Agency 100

It takes a lot of resolve, innovation, creativity and work to grow an agency in a down economy. This year Agency Post celebrated "the business of advertising by showcasing 100 agencies that demonstrated fortitude, strong relationships, great work, and strategic ideas" with their 2013 Agency 100 listing. As with all our awards and accolades, Traction is honored to be included on this list. 

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