Traction CEO Adam Kleinberg recently joined Entrepreneur Magazine's Team Digital - a group of marketing experts dedicated to answering reader questions about building and maintaining an online digital presence.
This week's question: What's one marketing tip that even savvy businesses overlook?
Everybody loves Bob - including the judges at the 2013 Digiday Awards where our campaign for Accountemps, a Robert Half Company, is a finalist in the Best Branding Campaign BtoB category.
"The middle of the funnel is where selling happens."
Traction is proud to announce the launch of our latest integrated campaign for the paint company Kelly-Moore. Centered around Kelly-Moore's new ColorStudio Collection and zero-VOC paints; the campaign features a microsite, mobile app, online video, search function, banner ads, a Pinterest component, and television ads.
Check out the latest edition of Adweek for an Agency Portrait on Traction; including this great group portrait of Traction founders Paul Giese, Adam Kleinberg, and Theo Fanning.
ROI vs ROA. How does one balance metrics and accountability with the need to differentiate your brand, your voice, and your special blend of awesomeness?
Did you miss Adam Kleinberg and Theo Fanning at Ad:Tech San Francisco? No worries - we have you covered with these videos from the Ad:Tech Event Youtube Channel.
Are you "hype-notized" by new digital channels, trends, or buzzwords? Are you concerned that you're favoring the newest tools over the ones best suited for your actual needs? In his latest article for Entrepreneur Magazine, Online Marketing 101: Are You Prone to Shiny Object, Traction CEO Adam Kleinberg lays out five tactics for identifying - and avoiding - the dreaded Shiny Object Syndrome.
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands."