The Accountability Gap is the space between what clients think is possible and what agencies can deliver in terms of measurable digital marketing results. Can offline sales be directly linked to a given campaign? If so, how far can one break down the data? To the level of specific given impressions and engagements? If so, how actionable is that information?
All empires must end. And if living through the last 20 years has proved anything it's that the rise and fall of tech empires are escalating at an alarming rate. This is no more evident than in the world of social media and mobile applications.
Want to join Team Traction? We're looking for a full time Media Planner with 1-3 years of experience to join the Media Team here at Traction.
Last weekend I attended a 5-1/2 hour tai chi intensive and walked away with a renewed sense of vigor for taking on writing my book about Tai Chi for Business.
The theme of this lesson was listening.
Want to join Team Traction? We're looking for a temp-to-hire Production Artist with strong digital skills and 2+ years of experience in either digital/ interactive production or traditional print production.
Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry?
Traction is looking for a senior digital strategist to join our team full time in our San Francisco office. The senior digital strategist reports to the director of strategy and plays a key leadership role in the agency. The ideal candidate is a natural-born storyteller, able to weave engaging strategic narratives that inspire clients and agency team members to produce great work. The senior digital strategist will be the core strategic leader for select clients, managing the strategic-vision relationship with those businesses. Candidates must be comfortable developing insights and plans across media channels and able to grow brand awareness, stoke engagement, and enhance brand perception. The ideal individual possesses strong strategic communications and presentation skills and is able to confidently articulate (and fight for!) his or her ideas and recommendations.
Everyone in San Francisco is buzzing about how much they hate Richard Sherman for his impulsive, egomaniacal outburst at the end of the Seahawks-49ers game. But was it really an impulsive outburst?
If 2013 was the year of native advertising and big data, will 2014 be the year of media and creative agency integration?
Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.