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The Convergence of UX and Storytelling

by Adam Kleinberg

The Convergence of UX and Storytelling

few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.

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Theo Fanning Has Got Game

by Traction

Theo Fanning Has Got Game

Make sure to check out the latest issue of Direct Marketing News featuring the 2013 40 Under 40 and our very own Executive Creative Director Theo Fanning. A list representing the "most accomplished young talent in marketing" - winners were selected for their "savvy, perseverance, and deft juggling skills." Congratulations to Theo and the other thirty-nine 2013 nominees! 

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How Silos Hurt Your Content Marketing

by Traction

How Silos Hurt Your Content Marketing

Should you create a media-plan first or content-plan first? When you ask, "what do I want to tell customers?" instead of "what do customers want to hear from us?" you're creating a silo-driven content marketing plan that often fails to engage. Such is the premise put forth by Traction Strategy Director Jabeen Yusuf in her recent article for Forbes.com

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