Traction is looking for an Account Supervisor to join our team in our San Francisco office.
The Account Supervisor is responsible for managing and leading the agency’s day-to-day relationship with clients that result in long-term repeat business and positive referrals for new business.
Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' paid service announcement.
Let’s admit it. No one is perfect, although we may strive to be. Whether it is your personal or professional life, success is our ultimate goal.
Come see our CEO, Adam Kleinberg, speak on a panel at the San Francisco chapter of the Social Media Club (https://www.facebook.com/SocialMediaClub) on June 25!
The Wall Street Journal reported today that "Ad Buyers Sure Love Vice, But Are Torn About its Valuation." And I am the "ad buyer" they were talking about. I was asked for an opinion on what I thought of their billion-dollar-plus valuation and potential acquisition by Time Warner and I have to say, I was pretty enthusiastic about Vice as a content brand.
Traction Media Director, Abe Snyder, was featured in Digiday today for reporting on ‘How to Avoid Crappy Online Video.’
Ad Week reports Laphroaig Scotch proposing a new campaign where its drinkers are welcomed to give their honest opinions, in which these honest opinions are tuned into ads, both print and video spots.
When recently tasked with developing a cause marketing program for a potential client, the team at Traction took a look at the landscape and saw a lot of programs out there. Some were very successful, while others were total flops.
The team decided to do a little grassroots research to learn more. We built a lemonade stand in SF's Dolores Park to find out if people would pay more for products that gave to good. We also did a brief survey (we had under 100 respondents, so not empirical, but we still learned a lot), and, of course, we took a close look at some brands' programs to see what was working and what wasn't.
We are looking for a Senior Designer to join our creative team onsite at our client's Cupertino office full time or as a freelancer. For this role, we are seeking a hands-on individual who is well versed in visual design, user experience and production.
eMarketer released a report today showing how the $50 billion in digital ad spending in 2014 is being divided across branding and direct response. Unsurprisingly, direct response is winning. Marketers crave a clear ROI and direct response gives them one.
Let's take a quick look at the data and see how it breaks down...