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The Landscape Panel

by Adam Kleinberg

The Landscape Panel

Two weeks ago, I was asked to be part of "The Landscape Panel" at the iMedia Agency Summit in Austin. It was called the Landscape Panel because they had representatives from the brand side (Kristi Karens from Mondelez), publisher side (Nicki Purcell from Dallas Morning News), media side (Shenan Reed from MEC) and me, representing the creative side of our industry. The theme of this year's summit was "the future of data-driven creativity."

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iMedia Agency Summit recap

by Adam Kleinberg

Yesterday, I spoke on the "Landscape Panel" at the 2014 iMedia Agency Summit along with Kristi Karens, director of media and agency partnerships, Mondelez International, Shenan Reed, president of digital, MEC, and Nicki Purcell, digital publisher at Dallas Morning News. The topic was the proliferation of data and the impact it's had on creative and agency relationships overall.

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Full-Time Interactive Producer Wanted

by Traction

Full-Time Interactive Producer Wanted

Do you have what it takes to join Team Traction? We're looking for an experienced client-facing full-time Interactive Producer to manage complex web applications, direct marketing emails, web pages and daily maintenance requests.

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Phil Jackson gets tai chi for business

by Adam Kleinberg

Phil Jackson gets tai chi for business

"Duh," you might say. 

That the "Zen Master" Phil Jackson intuitively gets the principles of tai chi for business I've been discussing may seem like a no brainer. He's the zen guy after all, the man that taught Jordan, Shaq and Kobe to meditate. The guy who zenned his way to a mind-blowing eleven NBA championships.

Nonetheless, I just read Coach Jackson's book, Eleven Rings, and was struck by how closely the stories he told reinforced some of the ideas I've been trying to convey.

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Leaning in from the other side

by Adam Kleinberg

Leaning in from the other side

I was recently struck by a post in my Facebook feed from Sandra Lopez, who runs global marketing at Intel and has been a leader in Intel's push into fashion and wearables. Here's the post:

Sitting with 2,500 predominate female group trying to change females in corp America. Male friends - male dads with daughters and soon to be male dads of daughters - I CHALLENGE ALL OF YOU TO STEP UP AND DRIVE THE CONVERSATION!!!!!! I want a male to be the person driving the conversation. #men4womanequality

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Contract Interactive Producer Wanted

by Traction

Contract Interactive Producer Wanted

Do you have what it takes to join Team Traction? We're looking for an experienced client-facing Interactive Producer to manage complex web applications, direct marketing emails, web pages and daily maintenance requests for a six month contract with the possibility to go temp-to-hire at the contract's end.

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The shadowy world of data

by Adam Kleinberg

The shadowy world of data

I was recently interviewed by Matt Kapko from CIO Magazine for a piece called Inside the Shadowy World of Data Brokers. In it, I explain how data has become an essential part of the marketing mix. Ironically, this is evidenced by the fact that CIO Magazine now has a reporter covering digital marketing.

Matt had shared with me a 60 Minutes story on "The Data Brokers Selling Your Personal Information." It paints a pretty scary and sinister picture. Morally, I am strongly opposed to abuses of privacy. I really find it unsettling that Axciom will sell you information on things like how much I paid for my mortgage—and according to 60 Minutes—what kind of psychological disabilities I might be suffering from (as if my writing hasn't exposed them to you already).

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The Accountability Gap

by Traction

The Accountability Gap

The Accountability Gap is the space between what clients think is possible and what agencies can deliver in terms of measurable digital marketing results. Can offline sales be directly linked to a given campaign? If so, how far can one break down the data? To the level of specific given impressions and engagements? If so, how actionable is that information? 

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