Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry?
Traction is looking for a senior digital strategist to join our team full time in our San Francisco office. The senior digital strategist reports to the director of strategy and plays a key leadership role in the agency. The ideal candidate is a natural-born storyteller, able to weave engaging strategic narratives that inspire clients and agency team members to produce great work. The senior digital strategist will be the core strategic leader for select clients, managing the strategic-vision relationship with those businesses. Candidates must be comfortable developing insights and plans across media channels and able to grow brand awareness, stoke engagement, and enhance brand perception. The ideal individual possesses strong strategic communications and presentation skills and is able to confidently articulate (and fight for!) his or her ideas and recommendations.
Everyone in San Francisco is buzzing about how much they hate Richard Sherman for his impulsive, egomaniacal outburst at the end of the Seahawks-49ers game. But was it really an impulsive outburst?
If 2013 was the year of native advertising and big data, will 2014 be the year of media and creative agency integration?
Got a slow week waiting for the gears of 2014 to start spinning? Check out this video of my presentation on the "Convergence of Storytelling and UX Design" at the Seattle Interactive Conference in October.
How does one "take the police out of policies" and establish a company value set that motivates, inspires, and develops your employees? Traction CEO Adam Kleinberg recently shared his thoughts on the topic in the iMedia Connection article Unique Company Values That Employees Love.
"Saying, 'Who does social in your organization?' is like saying, 'Who does email?' Everyone does." -- Adam Kleinberg
Adweek recently sat down with Traction CEO Adam Kleinberg to discuss the guiding philosophies behind Traction's work. Small data, silos, storytelling, social ubiquity, and the "rise of the robots" - watch the attached video interview for Adam's full message.
From the elves who brought you The Amazing Crap-O-Matic Gift Generator, behold The Amazing Crap-O-Matic Gift Tags! We've channeled our inner Martha Stewart so you don’t have to.
2013 was a great year of tumultuous change in the advertising industry. Lucky for you, the elves at Traction have been diligently typing and thinking away to help you make sense of it all.
Here are 13 ideas in blog posts and articles from the 2013.
This week, iMedia announced the winners of the 2013 iMedia Agency Awards in Scottsdale Arizona. Traction did not win the award for Small Agency of the Year.