It takes a lot of resolve, innovation, creativity and work to grow an agency in a down economy. This year Agency Post celebrated "the business of advertising by showcasing 100 agencies that demonstrated fortitude, strong relationships, great work, and strategic ideas" with their 2013 Agency 100 listing. As with all our awards and accolades, Traction is honored to be included on this list.
"We're going to win at losing." - Traction Senior Technologist Tack Trudell commenting on the Traction house band's chance of winning the 2013 SFBig Battle of the Bands.
And so we did - in thoroughly epic, and thoroughly Traction, style. As a small agency, Traction simply doesn't have the staff numbers to win the popular vote at the SFBig Battle of the Bands. After several years of trying (and failing) to win against larger agencies we opted for a different strategy this year - to lead with our weirdness, our creativity, and our "don't give a flying fuck" attitude. And hence Dialects of Futures Unfolding, Pt 4, Vol 9 was born.
Here at Traction we pride ourselves on making the most of art and technology for our clients. We dig a little deeper. We look for opportunities for interaction where people don't normally look. Take our hold music for instance. Instead of going with the default Kenny G purgatory we decided to showcase what we think is some pretty great commercial art: TV themes we grew up with and love.
Never one to shy away from sharp, pointed criticisms; Traction CEO Adam Kleinberg brings out the BIG knives in his latest AdAge piece - Three Reasons Why The Birth of Publicis Omnicon Is Good For Small Agencies. Inspired by Dan Wieden's keynote at the Ad Age Small Agency Conference and Awards, Adam has taken taken up Weiden's rallying cry and gone after the "wobbling drunkard" that is the Publicis Omnicon merger.
Traction CEO Adam Kleinberg was recently interviewed by Giselle Abramovich of CMO.com on the topic of real-time marketing. A veteran blogger and speaker on the topic, Adam had some choice words to say about how real-time marketing is poised to change (and in some case maintain the status quo) the world of marketing.
"How can you be a hero to your customers?" - Adam Kleinberg
Traction CEO Adam Kleinberg and Entrepreneur Magazine's Team Digital recently sat down to discuss the question - What's your best advice for business owners when it comes to responding to customers' tweets and comments? How often should you reply, and do you respond to bad comments?
Traction CEO Adam Kleinberg was one of 15 agency professionals named to the Agencies category in BtoB Magazine's Who's Who in B2B 2013 report - a list compiling the 100 most "intelligent, intriguing, and important people in the b-to-b space" as nominated by readers, marketing organizations, industry experts, and the editors of BtoB Magazine.
Traction is second best in the West.
We are excited and proud to announce that our agency won silver for Small Agency of the Year in the Western region in the Ad Age Small Agency Awards...
Love is a battlefield; and so is the world of advertising. In his latest piece for iMediaConnection, Traction CEO Adam Kleinberg goes into the facts - and the hype - behind some of the current turf wars in the agency world.