The Futureproof Project
Because being unprepared is no fun at all.
The Futureproof Project is an exclusive, invitation-only community think tank of 175+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.
We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.
AI Bootcamps for Your Team
Traction has developed a series of expert-led workshops that we customize for the needs of your company to put your team on a path to crawl, walk and run with AI.
2024 Futureproof Events
May
Join us for a powerful discussion on leveraging AI to revolutionize efficiency. Led by retail luminary Melanie Huet, you’ll discover how AI-driven solutions can streamline workflows, automate tasks, and accelerate decision-making. Join to empower your organization to stay ahead in today's fast-paced digital landscape.
Virtual
07:00 PM – 08:30 PM
Jun
We'll be leading a session on Driving AI Adoption with the ANA
Virtual
07:00 PM – 07:45 PM
The Futureproof Project's "Driving Growth with AI" event in New York was honored to have Cezanne Huq, VP of Growth at HelloFresh join us as our special guest.
Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.
Join The Futureproof Project
Are you ready for '24?
Be ready with The Futureproof Project 2024 CMO AI Insights Report! Let some of the most important learnings from our events over the past year guide you on your journey with AI.