The English one. Isabel began her career in the graphic arts running a travel-publishing house in Paris. This creative backdrop is reflected in the personality and experience of our entire account team. Her frank demeanor and unwavering devotion to process and innovation set the tone for all of Traction's agency relationships.
After several years contracting in London, Isabel landed at Think New Ideas in 1999 where she played a key role in the early online forays of clients like Levi's, Avery and Getty Images. She then ran her own agency, Big Smoke Media, for three years, specializing in biotech clients. Traction's principals later begged her to rejoin the team, which she did in early 2003. She has since had a hand in the successful marketing efforts of virtually every client to come through Traction's doors.
