SAN FRANCISCO, CA -- January 28, 2008
Back in 1998, driving school veteran Isaak Tsifrin, Internet entrepreneur Gary Golduber, and academic Gary Tsifrin came up with the then-wild idea to put traffic school online and so founded WebTrafficSchool.com. Shortly after realizing the benefits of online courses, DriversEd.com or online drivers education was born. Since then, DriversEd.com (http://driversed.com/) has grown to become the largest and most visited online drivers education site in America. Now, in a push to capitalize on the momentum and growth they've experienced, DriversEd.com has named Traction to be their agency of record. No other agency was considered. "We loved the work that Traction is doing for their other clients," says Gary Tsifrin, "It was clear to us that these guys really get our audience, really understand how to cut through the clutter."
