SAN FRANCISCO, CA -- April 2, 2007
"... At creative agency Traction Corp., CEO Adam Kleinberg helps high-tech clients leverage Web 2.0. 'Marketing is evolving completely. It used to be top down, the company talking at the customer. In the past few years, it's kind of evolved with the Web into a conversation with the company and its customer,' he said. 'What's happening now with Web 2.0, your marketing is no longer just about you having conversation with your customer, it's Customer A talking to Customer B. While you can't control what Customer A says, it's vital to nurture those relationships, and participate in the conversation and be more open as a company.' That act of nurturing relationships is all about community." The rest of the article can be viewed online at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070402/FREE/70402023/1151/FREE
