SAN FRANCISCO, CA -- April 6, 2009
Despite the turbulent economy, San Francisco interactive ad agency, Traction has had a year of new account wins, growth of existing accounts, award-winning marketing innovation and now, has been recognized by Advertising Age's BtoB Magazine as the top interactive agency in the United States for 2009. Traction's billings soared by over 60% in 2008, fueled by new client wins for business-to-business clients such as Adobe, California Bank & Trust, Message Systems and Egencia (an Expedia company), and consumer brands like Walmart.com, CamelBak, AAA and DriversEd.com. The agency also saw additional revenue from growth of existing accounts, including Sun Microsystems. Traction also has confidential relationships with one of the largest financial institutions in the U.S. and one of the most celebrated consumer electronic companies in the world. Each year, BtoB names the top business-to-business agencies in the country. Traction was selected as the winner in the Interactive Agency category. Digitas was the runner-up in the category. BtoB's selection criteria includes new account wins, growth of existing accounts, quality of campaigns and marketing innovation. "We are a creative agency with a digital core. We are strategic in everything we do and see every point of contact between brands and their customers as interactive," said Adam Kleinberg, co-founder and CEO of Traction, winner of the small agency category, "we'll use print or television, but view them as part of an interactive experience that always drives consumers online. What we do is design experiences—brand experiences, social experiences and user experiences—that seamlessly move people from awareness through conversion." Traction's main areas of focus in 2009 were providing a clear path to ROI for every engagement and developing best practices for emerging media channels. "We knew that for us to be successful, we had to become a metrics powerhouse so we could provide the value they need," said Kleinberg. "For our clients to be successful in a changing media universe, they also need to provide value to their customers. Innovation has been the key to make this happen—for both our agency and the brands we're privileged to work with."
