SAN FRANCISCO, CA -- March 4, 2009
Traction's "Real or Fake" Facebook program was just featured in a case study on MarketingProfs. Here's a snip... Faking out college students may not exactly be a standard approach, but it recently worked out well for Adobe. In an effort to generate awareness for its new offer of Student Editions at up to 80 percent off, the company launched a Facebook game application that challenged users to determine the real from the fake. And users responded, with over 11,500 plays in the first two weeks -- 6 percent of which culminated with the user clicking "Buy Now" for the product promoted on the final game page. The application also brought in 10 times the usual traffic the company had been receiving on its Adobe Students Facebook page, and more than 5,500 new fans... Contact us using the link to the left if you'd like to read the whole case study!
