SAN FRANCISCO, CA -- June 25, 2007
The Institute of Practical Underpants has been named the Campaign of the Week by the San Francisco Examiner. The integrated marketing campaign was created to illustrate Traction's approach to designing brand experiences. Search for 'practical underpants' on YouTube or visit www.practicalunderpants.com to experience the campaign. This is the third Traction campaign that has been been recognized by the Examiner in the past year. Other efforts were for SubTraction Creative Staffing and the Web 2.0 Expo.
