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What do you do when you are the premiere Insurance provider in North America and your customers are having difficulty understanding all the coverage plans that you offer? You come to Traction, that’s what you do.

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We examined AAA’s portfolio of insurance plans and how combinations of them were appropriate for people in a variety of life stages. We then created an experience that allowed people to select a variety of simple lifestyle attributes and the site would serve up the appropriate insurance products that are relevant to their selections.

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Our insurance selector was an instant success and was quickly featured on the csaa.com website, where it still lives today.