Camera Ready

Adobe released Photoshop.com Mobile, an application with the photo editing and uploading capabilities of Photoshop.com for iPhone and Android users. Adobe needed a multi-channel digital campaign that adapted to the environment users arrived from. The launch was to be an integrated experience focused on driving downloads from the iTunes App Store.

Point ‘n’ Click

We developed a campaign across email, mobile and the web that was tightly coordinated with Adobe’s influencer outreach efforts. We communicated the convenience of photo editing on the go, and the landing pages pointed directly to the iTunes store for downloading the free application. And we reminded people that editing and sharing photos is fun.

Picture Perfect

One week. One million downloads of the iPhone app. Bam!

The app held the No. 1 position for all "Top Free" applications for 10 consecutive days. Thousands of iTunes reviews provided Adobe with positive feedback, insight and suggestions that will be considered for future versions of the application.

We consider that a snapshot of success.