Thirst

CamelBak is constantly exploring and developing new products to keep people hydrated. But their legacy flash website was crippling their ability to get the word out about their new innovations.

Hydrate

Traction reverse-engineered their existing flash experience into a dynamic HTML site, integrated with a flexible CMS that allowed them to update and manage their site content without sacrificing the UX their customers were familiar with.

In non-geek language: we built a website that their customers loved to interact with and their internal team could easily manage and update.

Refresh

With this new back-end functionality, CamelBak had the ability and flexibility to augment their products and pricing to meet and exceed the expectations of their dedicated customer base.

That meant a lot of happy, healthy and hydrated customers.