Hug

Clos du Bois has positioning themselves as a premium U.S. wine brand for young, affluent women. They wanted to do a Valentine’s Day campaign to deepen their core target’s relationship with the brand, and to encourage them to share that affinity with their friends.

Kiss

We created a contest and microsite called Kiss and Tell that enabled women to share their stories of memorable kisses—whether it was their first kiss, most romantic kiss, most embarrassing kiss or most exciting kiss. We encouraged social interaction via e-cards, Twitter and Facebook to fuel the site’s growth. And for good measure, Clos Du Bois donated $1 to The Women Heart Fund for every e-card that was sent.

Tell

In a three-week period, the site had over 10,000 unique visits. Thousands of people celebrated Valentines Day by submitting and voting on stories, sending e-cards, and reaffirming—or discovering—their love for Clos du Bois.