Ready

LightFull developed healthy satiety smoothies that create the sensation of fullness. Their mission was to promote healthy, balanced lives by offering delicious, convenient foods that help battle the worldwide epidemic of obesity. They needed help packaging and getting the word out about their satiating revolution.

Set

Our strategy was simple. Create appealing brand experience that fit into people’s on-the-go lifestyle and get their attention in a compelling and irreverent way. By cutting to the emotional core of people’s struggle to maintain a healthy weight and body image, we created an empathetic bond with our target while still promoting the benefits of satiety.

Go

Our successful re-packaging helped LightfFull secure nation-wide distribution and the tagline “Thin people suck” became the ironic grassroots rally cry against over-eating and obesity.