Lights

Shutterfly, a leader in photo books and personalized card creation, had noticed a significant drop in the effectiveness of their online advertising. Their core audience would only take action when there was a premium incentive.

Camera

Since Shutterfly communicated with their audience around life's important events (holidays, graduations, vacations, etc.), we developed the strategy of bringing those “Shutterfly worthy” moments to life and combined it with a flexible ad unit framework that allowed for product and offer messaging that worked cohesively.

Action

After one year of running the new campaigns, Shutterfly saw a 50% increase in their banner conversion rate which helped lead to a 25% increase in overall sales.