Meet the teamDavid Hattenbach

Insights Artist. Baseball Wonk.

Strategist / Client Partner

David Hattenbach

David doesn't settle for marketing mediocrity. Instead, he brings a passion for finding novel insights that lead to breakthrough strategies and creative solutions for your business.

He is a successful, award-winning brand leader, innovator, and storyteller who has successfully led brands such as T-Mobile, DIRECTV, American Honda, Lexus, Del Monte, YUM Brands, Taco Bell, KFC, Clorox, ESPN, Atlantis Resort, LA Times, Harley-Davidson and many others.

Over his career, David has positioned brands for growth, developed sales-driving integrated marketing campaigns, moved organizations toward success and inspired people to reach their potential. His work has consistently led to innovative marketing solutions that have earned numerous awards including Effie Awards, Clios and D&AD Black Pencils.

As an industry thought leader, David has been a featured speaker at marketing conferences and a contributing author to important publications like ADWEEK and VentureBeat. He has also been a marketing college instructor and a mentor at the acclaimed Miami Ad School.

Core Team
Kristen Bergman
Kristen BergmanClient Partner
Chelsea Huber
Chelsea HuberProgram Manager
Caroline Crawford Fish
Caroline Crawford FishSenior Program Manager

Traction is a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

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