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Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.
This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.