"Saying, 'Who does social in your organization?' is like saying, 'Who does email?' Everyone does." -- Adam Kleinberg
Adweek recently sat down with Traction CEO Adam Kleinberg to discuss the guiding philosophies behind Traction's work. Small data, silos, storytelling, social ubiquity, and the "rise of the robots" - watch the attached video interview for Adam's full message.
A few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.
Traction CEO Adam Kleinberg recently gave his thoughts on measuring content marketing ROI to Giselle Abramovich of CMO.com.
Talk about cutting it close! Traction made the San Francisco Business Times list of the Fastest Growing Companies in the Bay Area... by the skin of our teeth. We are listed as #100 out of 100!
Should you create a media-plan first or content-plan first? When you ask, "what do I want to tell customers?" instead of "what do customers want to hear from us?" you're creating a silo-driven content marketing plan that often fails to engage. Such is the premise put forth by Traction Strategy Director Jabeen Yusuf in her recent article for Forbes.com.
Last week, Traction's own Theo Fanning, James Robinson from Agency 215, and DJ O'Neil from HubStrategy shared their thoughts on brand storytelling with Yahoo and the attendees of sfBIG's Storytelling; Brands As Characters, And Stories Across Media breakfast session.
"Best and brightest" is a term often applied to our CEO Adam Kleinberg - a term we never get tired of hearing nor seeing in print. So it's with great pride that we announce Adam's inclusion on the MediaPost 2013 Online All Stars list.
Entrepreneur Magazine and Team Digital are at it again with the latest - and last -installment of their ongoing online question and answer series. With an eye towards the industry's future, the final prompt posed to their board of advertising and marketing professionals was: What's your prediction for the next big marketing trend?
It takes a lot of resolve, innovation, creativity and work to grow an agency in a down economy. This year Agency Post celebrated "the business of advertising by showcasing 100 agencies that demonstrated fortitude, strong relationships, great work, and strategic ideas" with their 2013 Agency 100 listing. As with all our awards and accolades, Traction is honored to be included on this list.
"We're going to win at losing." - Traction Senior Technologist Tack Trudell commenting on the Traction house band's chance of winning the 2013 SFBig Battle of the Bands.
And so we did - in thoroughly epic, and thoroughly Traction, style. As a small agency, Traction simply doesn't have the staff numbers to win the popular vote at the SFBig Battle of the Bands. After several years of trying (and failing) to win against larger agencies we opted for a different strategy this year - to lead with our weirdness, our creativity, and our "don't give a flying fuck" attitude. And hence Dialects of Futures Unfolding, Pt 4, Vol 9 was born.