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The Convergence of UX and Storytelling

by Adam Kleinberg

The Convergence of UX and Storytelling

few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.

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How Silos Hurt Your Content Marketing

by Traction

How Silos Hurt Your Content Marketing

Should you create a media-plan first or content-plan first? When you ask, "what do I want to tell customers?" instead of "what do customers want to hear from us?" you're creating a silo-driven content marketing plan that often fails to engage. Such is the premise put forth by Traction Strategy Director Jabeen Yusuf in her recent article for Forbes.com

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Traction Makes Agency Post's 2013 Agency 100

by Traction

Traction Makes Agency Post's 2013 Agency 100

It takes a lot of resolve, innovation, creativity and work to grow an agency in a down economy. This year Agency Post celebrated "the business of advertising by showcasing 100 agencies that demonstrated fortitude, strong relationships, great work, and strategic ideas" with their 2013 Agency 100 listing. As with all our awards and accolades, Traction is honored to be included on this list. 

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Dialects of Futures Unfolding, Pt 4, Vol 9

by Traction

Dialects of Futures Unfolding, Pt 4, Vol 9

"We're going to win at losing." - Traction Senior Technologist Tack Trudell commenting on the Traction house band's chance of winning the 2013 SFBig Battle of the Bands.

And so we did - in thoroughly epic, and thoroughly Traction, style. As a small agency, Traction simply doesn't have the staff numbers to win the popular vote at the SFBig Battle of the Bands. After several years of trying (and failing) to win against larger agencies we opted for a different strategy this year - to lead with our weirdness, our creativity, and our "don't give a flying fuck" attitude. And hence Dialects of Futures Unfolding, Pt 4, Vol 9 was born.

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