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We're Hiring a Production Artist

by Traction

We're Hiring a Production Artist

Want to join Team Traction? We're looking for a temp-to-hire Production Artist with strong digital skills and 2+ years of experience in either digital/ interactive production or traditional print production.

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Advertisers and Net Neutrality

by Traction

Advertisers and Net Neutrality

Recent rulings on net neutrality - the principle that all internet traffic should be treated equally - are shaping up to have a heavy impact on both bandwidth-heavy internet services and their advertisers. But what does this really mean for the marketing industry? 

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The Convergence of UX and Storytelling

by Adam Kleinberg

The Convergence of UX and Storytelling

few weeks ago, I gave a talk at the Seattle Interactive Conference on “The Convergence of UX Design and Storytelling. Today, as user experience designers, now need to consider the story that lives within our pages, not just the user flows that connect them together. We need to become storytellers.

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How Silos Hurt Your Content Marketing

by Traction

How Silos Hurt Your Content Marketing

Should you create a media-plan first or content-plan first? When you ask, "what do I want to tell customers?" instead of "what do customers want to hear from us?" you're creating a silo-driven content marketing plan that often fails to engage. Such is the premise put forth by Traction Strategy Director Jabeen Yusuf in her recent article for Forbes.com

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