# Traction > Traction is an AI-powered marketing accelerator helping enterprise brands win high-stakes market moments — launches, resets, and growth inflections. We combine senior brand-side operators with a Liquid Workforce of elite specialists and AI-enhanced workflows to move from insight to traction faster. Services: Brand foundation, go-to-market design, marketing org design, AEO, and AI marketing strategy. Case studies: Apple, Adobe, Meta, LinkedIn, MLB, GE Healthcare, HelloFresh, CookUnity, FACTOR, Lenovo, Tricentis, Recorded Future, and Ariessence. Resources: Speed-to-Growth Engine, AI Marketing Guide for CMOs, and The Futureproof Project — a 350+ CMO community on AI and emerging technology. Audience: CMOs and senior marketing leaders at enterprise and growth-stage companies. ## Homepage https://tractionco.com ## About & Contact Contact information, FutureProof AI workshops, and team directory. https://tractionco.com/contact https://tractionco.com/join-futureproof https://tractionco.com/bio ## Work (Case Studies) Portfolio of client work across B2B, healthcare, technology, and consumer brands. Each case study includes strategy, execution, and measurable results. https://tractionco.com/work https://tractionco.com/work/know-what-matters-act-first https://tractionco.com/work/we-saved-a-major-retailer-a-bundle https://tractionco.com/work/eight-feet-of-blazing-heat https://tractionco.com/work/turning-scientific-leadership-into-digital-authority https://tractionco.com/work/know-now https://tractionco.com/work/make-the-spectacle-more-spectacular https://tractionco.com/work/helping-a-young-brand-help-old-people-2 https://tractionco.com/work/ariessence-online-brand-experience https://tractionco.com/work/even-more-reasons-to-love-your-vino https://tractionco.com/work/breathing-life-into-verimatrix https://tractionco.com/work/making-ultrasound-sound-better https://tractionco.com/work/we-ve-been-with-apple-since-the-release-of-the-ipod-shuffle https://tractionco.com/work/we-helped-hellofresh-say-hello-to-their-lowest-cac-ever https://tractionco.com/work/sign-sign-everywhere-a-place-to-sign https://tractionco.com/work/we-helped-facebook-improve-performance-by-84-on-facebook https://tractionco.com/work/we-got-people-talking-about-temporary-accountants https://tractionco.com/work/actually-listening-to-people-reduced-in-house-agency-workload-by-25 https://tractionco.com/work/elevating-the-tricentis-brand https://tractionco.com/work/thinking-outside-the-litter-box https://tractionco.com/work/we-smashed-benchmarks-for-best-in-class-b2b-campaigns https://tractionco.com/work/old-happens-herewith-helps https://tractionco.com/work/brand-spanking-new https://tractionco.com/work/a-new-website-for-a-new-era https://tractionco.com/work/a-300-engagement-lift-a-68-8-ctr-really-really ## Insights (Articles) Articles and thought leadership on marketing strategy, AI adoption, industry trends, B2B marketing, healthcare marketing, and digital transformation. https://tractionco.com/insights https://tractionco.com/insights/your-store-isn-t-part-of-your-brand-experience-it-s-the-best-version-of-it https://tractionco.com/insights/don-t-automate-activity-architect-advantage https://tractionco.com/insights/ai-is-a-friend-not-a-foe-to-in-house-agencies https://tractionco.com/insights/you-heard-your-customers-but-did-you-listen https://tractionco.com/insights/traction-ana-b2-awards-midsize-agency-finalist https://tractionco.com/insights/25-years-of-traction https://tractionco.com/insights/who-you-are-is-how-you-lead https://tractionco.com/insights/tai-chi-for-business-lesson-1 https://tractionco.com/insights/futureproofing-your-brand-for-ai-agents https://tractionco.com/insights/this-moment-does-not-belong-to-machines https://tractionco.com/insights/what-is-the-splurge-paradox https://tractionco.com/insights/it-s-high-time-for-a-cmo-rebrand https://tractionco.com/insights/five-years-five-faces-of-reinvention https://tractionco.com/insights/phil-jackson-gets-tai-chi-for-business https://tractionco.com/insights/the-inside-scoop-on-the-best-buy-api https://tractionco.com/insights/tai-chi-for-business-lesson-2 https://tractionco.com/insights/traction-featured-in-how-design https://tractionco.com/insights/how-kraft-could-use-a-brand-api https://tractionco.com/insights/traction-makes-the-agency-list https://tractionco.com/insights/13-ideas-from-2013 https://tractionco.com/insights/purpose-politics-and-blacklivesmatter https://tractionco.com/insights/getting-in-on-cokes-journey https://tractionco.com/insights/why-ux-is-the-new-black https://tractionco.com/insights/adam-gets-eaten-by-a-cyborg-bear https://tractionco.com/insights/7-shift-for-cmos-in-the-new-era-of-marketing https://tractionco.com/insights/growing-brands-with-traction https://tractionco.com/insights/the-culture-stack https://tractionco.com/insights/digiday-spotlights-traction-s-approach-to-client-service https://tractionco.com/insights/mediapost-traction-subway https://tractionco.com/insights/10-takeaways-traction-ana-ai-forum-presentation https://tractionco.com/insights/missing-the-mark-with-online-video https://tractionco.com/insights/did-ai-snuff-out-the-ghost-of-bill-bernbach https://tractionco.com/insights/is-coke-it https://tractionco.com/insights/the-perfect-storm-for-retail https://tractionco.com/insights/50-linkedin-testimonials https://tractionco.com/insights/the-sxsw-files-agile-experience-design https://tractionco.com/insights/the-new-titans-in-digital-marketing https://tractionco.com/insights/introducing-t2-tractions-second-office https://tractionco.com/insights/digital-advertising-is-in-a-pretzel https://tractionco.com/insights/kelly-moore-color-campaign-goes-mobile https://tractionco.com/insights/does-your-brand-impute https://tractionco.com/insights/tethered-agency-compensation https://tractionco.com/insights/traction-named-a-top-10-sf-digital-agency https://tractionco.com/insights/advertising-ghost-signs-of-san-francisco https://tractionco.com/insights/what-the-future-holds-for-ad-agencies https://tractionco.com/insights/why-our-burning-man-policy-matters https://tractionco.com/insights/why-digital-grps-are-inevitable https://tractionco.com/insights/tractions-glass-is-always-half-full https://tractionco.com/insights/traction-wins-2009-agency-of-the-year https://tractionco.com/insights/traction-wins-iac-best-small-biz-campaign https://tractionco.com/insights/focus-on-a-return-on-awesome https://tractionco.com/insights/from-the-vault-and-the-oscar-goes-to https://tractionco.com/insights/the-very-real-state-of-mobile https://tractionco.com/insights/facebook-messages-new-release-with-bugs https://tractionco.com/insights/accountemps-wins-at-2013-digiday-awards https://tractionco.com/insights/zen-and-the-art-of-opportunistic-marketing https://tractionco.com/insights/i-am-not-don-draper https://tractionco.com/insights/b2b-trends-and-the-digital-edge https://tractionco.com/insights/traction-among-top-interactive-agencies https://tractionco.com/insights/traction-puts-user-experience-at-the-core https://tractionco.com/insights/trading-places-brand-or-commodity https://tractionco.com/insights/3-ways-content-marketing-forces-change https://tractionco.com/insights/does-content-marketing-boost-sales https://tractionco.com/insights/tis-the-season-for-crap https://tractionco.com/insights/creative-shop-moves-into-media https://tractionco.com/insights/best-small-agency-runner-up https://tractionco.com/insights/how-silos-hurt-your-content-marketing https://tractionco.com/insights/the-relevance-of-6 https://tractionco.com/insights/traction-named-a-top-small-agency-in-the-west https://tractionco.com/insights/chef-curry-and-the-dubs-teach-us-all https://tractionco.com/insights/100-fastest-growing-companies-in-the-bay-area https://tractionco.com/insights/the-case-for-responsive-web-apps https://tractionco.com/insights/3-lessons-from-a-first-time-cmo https://tractionco.com/insights/on-being-an-omma-all-star https://tractionco.com/insights/the-convergence-of-ux-storytelling https://tractionco.com/insights/advanced-mobile-strategy-what-is-mobile https://tractionco.com/insights/traction-up-for-bma-agency-of-the-year https://tractionco.com/insights/the-retail-war-of-convenience https://tractionco.com/insights/traction-named-a-top-digital-agency https://tractionco.com/insights/ad-tech-vs-marketing-tech https://tractionco.com/insights/adam-kleinberg-speaking-at-digiday-summit https://tractionco.com/insights/facebook-canvas-may-be-a-game-changer https://tractionco.com/insights/the-tale-of-two-flags-my-foray-into-vexillology https://tractionco.com/insights/traction-up-for-3-sfbig-awards https://tractionco.com/insights/disrupt-culture-break-through https://tractionco.com/insights/the-wwwwhw-of-traction https://tractionco.com/insights/traction-lenovo-featured-in-agencyspy https://tractionco.com/insights/traction-at-digiday-awards https://tractionco.com/insights/15-years-of-traction https://tractionco.com/insights/trivializing-engagement-is-a-fools-errand https://tractionco.com/insights/lenovo-downtime-drama https://tractionco.com/insights/judging-the-effie-s https://tractionco.com/insights/ciocom-asks-adam-about-snapchat-memories https://tractionco.com/insights/traction-ceo-featured-in-huffington-post https://tractionco.com/insights/why-were-offering-paid-leave-for-activism https://tractionco.com/insights/after-pepsis-kendall-jenner-debacle-social-issue-oriented-advertising-loses-luster https://tractionco.com/insights/sf-design-week-2017-kicks-off https://tractionco.com/insights/lessons-from-the-masters-of-marketing https://tractionco.com/insights/days-of-action-gets-reaction https://tractionco.com/insights/re-story-thinking-oh-shit-questions https://tractionco.com/insights/tractions-days-of-action-featured-in-adweek https://tractionco.com/insights/lessons-learned-from-the-pewdiepie-mess https://tractionco.com/insights/online-video-metrics-that-make-sense https://tractionco.com/insights/farewell-old-friend-tribute-to-flash https://tractionco.com/insights/giving-my-employees-paid-leave-for-activism-ignited-a-firestorm-id-do-it-again https://tractionco.com/insights/re-donuts-risk-taking-being-irreplaceable https://tractionco.com/insights/adam-moderating-television-disrupted-sfbig-panel https://tractionco.com/insights/challenges-in-the-marketing-ecosystem https://tractionco.com/insights/trolling-traction-featured-in-adweek https://tractionco.com/insights/now-is-the-time-for-brands-to-take-a-stand-or-is-it https://tractionco.com/insights/whats-the-future-of-graphic-design https://tractionco.com/insights/traction-comes-up-clutch https://tractionco.com/insights/a-year-without-facebook https://tractionco.com/insights/setting-up-wordpress-projects-with-subversion https://tractionco.com/insights/vector-gradients-from-comp-1-to-the-browser https://tractionco.com/insights/unhappy-grouchmas https://tractionco.com/insights/why-we-have-a-burning-man-policy https://tractionco.com/insights/traction-top-ad-agency-on-the-west-coast https://tractionco.com/insights/collaboration-as-innovation https://tractionco.com/insights/wicked-lessons-from-wicked-pete https://tractionco.com/insights/designing-a-people-strategy https://tractionco.com/insights/digging-deeper-on-brand-apis https://tractionco.com/insights/extra-action-at-distraction https://tractionco.com/insights/ux-vs-ui https://tractionco.com/insights/choosy-nerds-choose-gif https://tractionco.com/insights/deploying-wordpress-with-capistrano-and-svn https://tractionco.com/insights/7-reasons-your-employees-hate-you https://tractionco.com/insights/the-currency-of-awesomesauce https://tractionco.com/insights/more-sxsw-stereotypes-as-cats https://tractionco.com/insights/the-secret-to-a-strong-branding-message https://tractionco.com/insights/video-real-time-marketing-culture https://tractionco.com/insights/imedias-25-most-innovative-digital-marketers https://tractionco.com/insights/traction-named-top-interactive-agency-in-us https://tractionco.com/insights/kellie-okai-named-to-forbes-30-under-30 https://tractionco.com/insights/5-tips-for-agency-partnerships https://tractionco.com/insights/the-winners-and-losers-of-sxsw https://tractionco.com/insights/making-online-video-magic https://tractionco.com/insights/is-it-time-for-real-time-marketing-culture https://tractionco.com/insights/sxsw-stereotypes-as-cats https://tractionco.com/insights/you-cant-be-3-things https://tractionco.com/insights/apocalymas-were-all-doomed-happy-holidays https://tractionco.com/insights/motley-thoughts-from-sxsw-2013 https://tractionco.com/insights/are-you-prone-to-shiny-object-syndrome https://tractionco.com/insights/is-brand-agency-disintermediation-a-problem https://tractionco.com/insights/adam-talks-data-driven-creative-in-adage https://tractionco.com/insights/bob-from-accountemps-featured-in-ad-age https://tractionco.com/insights/being-named-independent-agency-of-the-year https://tractionco.com/insights/okocat-in-the-new-york-times https://tractionco.com/insights/traction-up-for-best-independent-agency https://tractionco.com/insights/your-digital-dollar https://tractionco.com/insights/tai-chi-for-business-lesson-3 https://tractionco.com/insights/video-storytelling-ux https://tractionco.com/insights/how-emotional-impact-creates-disruption https://tractionco.com/insights/advertisers-and-net-neutrality https://tractionco.com/insights/14-digital-metrics-delirium https://tractionco.com/insights/traction-named-blog-you-should-follow https://tractionco.com/insights/traction-named-best-independent-agency https://tractionco.com/insights/5-lessons-from-bruce-bochy https://tractionco.com/insights/winners-and-losers-in-cause-marketing https://tractionco.com/insights/3-ways-the-ice-bucket-challenge-came-up-short https://tractionco.com/insights/new-agency-revenue-streams https://tractionco.com/insights/2014-the-year-of-media-creative-integration https://tractionco.com/insights/my-new-role-with-sfbig https://tractionco.com/insights/biggest-marketing-challenges-of-2017 https://tractionco.com/insights/harnessing-the-power-of-behavioral-targeting https://tractionco.com/insights/cmos-dont-be-dumb-when-it-comes-to-ai https://tractionco.com/insights/the-not-ok-project https://tractionco.com/insights/remembering-michele-turner https://tractionco.com/insights/brands-take-a-stand https://tractionco.com/insights/iab-mixx-shortlist-for-lenovo https://tractionco.com/insights/customer-experience-must-differentiate-your-brand https://tractionco.com/insights/i-fixed-it-on-the-drum https://tractionco.com/insights/traction-joins-soda https://tractionco.com/insights/facebook-blind-data https://tractionco.com/insights/4-ways-to-think-different-about-content https://tractionco.com/insights/why-are-cmos-dropping-like-flies https://tractionco.com/insights/traction-a-top-small-agency-finalist-for-4th-year-in-a-row https://tractionco.com/insights/this-old-marketing-commits https://tractionco.com/insights/awards-for-lenovo-keep-rolling-in https://tractionco.com/insights/introducing-the-new-traction-website https://tractionco.com/insights/facebook-measurement-errors https://tractionco.com/insights/simple-shopping-the-consumer-driven-future-of-commerce https://tractionco.com/insights/the-secret-to-a-strong-branding-message-focus https://tractionco.com/insights/welcome-to-traction-brian-hovis https://tractionco.com/insights/traction-practices-tai-chi-for-business https://tractionco.com/insights/how-to-close-the-gap-between-commerce-content https://tractionco.com/insights/2018-dumpster-fire-collectible-table-ornament https://tractionco.com/insights/4-ways-b2b-marketers-sabotage-results https://tractionco.com/insights/6-challenges-for-cmos-in-2022 https://tractionco.com/insights/purposeful-design-co-create-website-content https://tractionco.com/insights/7-challenges-for-cmos-in-2023 https://tractionco.com/insights/embrace-corporate-social-accountability https://tractionco.com/insights/2-million-days-of-action https://tractionco.com/insights/kobes-true-court-vision https://tractionco.com/insights/how-to-bridge-the-gap-between-ecommerce-and-retail-with-click-and-collect https://tractionco.com/insights/facebook-the-storefront-for-dtc-brands https://tractionco.com/insights/this-4th-of-july-give-the-gift-of-crap https://tractionco.com/insights/the-futureproof-project-customer-community-is-the-key-to-web3 https://tractionco.com/insights/lessons-for-cpgs-from-expo-west https://tractionco.com/insights/enter-the-messyverse https://tractionco.com/insights/unlock-the-future-how-brands-are-harnessing-the-power-of-ai https://tractionco.com/insights/the-futureproof-project-driving-growth-with-ai https://tractionco.com/insights/the-futureproof-framework-for-ai-adoption https://tractionco.com/insights/the-ai-first-cmo-in-2025 https://tractionco.com/insights/mastering-ai-marketing https://tractionco.com/insights/can-ai-simulate-cinematic-camera-movement https://tractionco.com/insights/building-a-brand-in-the-ai-era https://tractionco.com/insights/9-challenges-for-cmos-in-2024 https://tractionco.com/insights/what-we-heard-at-davos-and-what-it-means-for-the-futureproof-community https://tractionco.com/insights/what-marketing-leaders-wish-their-orgs-understood-right-now https://tractionco.com/insights/is-chatbionics-the-next-frontier-in-ai https://tractionco.com/insights/traction-named-finalist-as-talent-management-team-of-the-year-2025 https://tractionco.com/insights/traction-goes-remote https://tractionco.com/insights/the-augmented-world-is-coming https://tractionco.com/insights/what-purpose-looks-like-when-it-really-matters https://tractionco.com/insights/what-can-go-wrong-if-ai-risk-management-isn-t-up-to-the-task https://tractionco.com/insights/the-futureproof-project-savvy-marketing-in-the-ai-era https://tractionco.com/insights/the-futureproof-project-live-from-davos https://tractionco.com/insights/the-futureproof-project-an-ai-framework-to-achieve-holy-cow-that-s-amazing https://tractionco.com/insights/the-futureproof-project-ai-driven-media-attribution https://tractionco.com/insights/the-future-is-now-how-to-scale-ai-adoption-with-ease-and-impact https://tractionco.com/insights/spending-media-networks-the-next-big-thing https://tractionco.com/insights/reimagining-marketing-organizations-for-the-ai-era https://tractionco.com/insights/purpose-marketing-in-polarized-times-finding-common-ground-beyond-politics https://tractionco.com/insights/insights-from-cannes-7-truths-reshaping-the-marketing-industry https://tractionco.com/insights/how-to-design-the-marketing-org-of-the-future https://tractionco.com/insights/how-cybersecurity-brands-can-stand-out-in-a-sea-of-sameness https://tractionco.com/insights/futureproof-rebuilding-the-creative-engine-in-nashville https://tractionco.com/insights/cmos-change-agents-of-the-ai-revolution https://tractionco.com/insights/autonomous-ai-agents https://tractionco.com/insights/an-introduction-to-futureproof-create https://tractionco.com/insights/ai-seo-and-the-evolution-of-search https://tractionco.com/insights/3-strategies-for-creative-ai-adoption https://tractionco.com/insights/consumer-experience-with-ai-creativity-meets-code https://tractionco.com/insights/hello-again-re-introducing-traction https://tractionco.com/insights/finding-silver-linings-in-a-downturn https://tractionco.com/insights/cx-is-the-new-black https://tractionco.com/insights/considerations-for-your-banking-content-strategy https://tractionco.com/insights/ana-asks-traction-about-uncertain-terrain-for-b2bs https://tractionco.com/insights/how-purpose-politics-disruption-are-a-formula-for-business-growth https://tractionco.com/insights/getting-your-in-house-in-order-for-a-recession https://tractionco.com/insights/why-stories-enhance-the-consumer-experience https://tractionco.com/insights/finalist-in-the-campaign-us-2024-agency-of-the-year-awards https://tractionco.com/insights/ai-s-impact-on-seo-and-content-strategy https://tractionco.com/insights/unlock-search-visibility-your-guide-to-answer-engine-optimization-aeo https://tractionco.com/insights/from-pixels-to-data-sets-how-figma-s-new-chief-design-officer-sees-the-future-of-design https://tractionco.com/insights/can-ai-video-keep-up-with-human-movement-a-futureproof-field-test https://tractionco.com/insights/blockchain https://tractionco.com/insights/why-brand-building-is-the-engine-behind-cybersecurity-demand https://tractionco.com/insights/prompt-now-the-futureproof-2025-ai-insights-cmo-report https://tractionco.com/insights/traction-wins-three-2025-ana-b2-awards https://tractionco.com/insights/ai-empathy-and-the-business-of-thinking https://tractionco.com/insights/4-steps-to-creating-a-strong-brand-message-that-sticks https://tractionco.com/insights/the-ai-companies-that-win-won-t-have-the-best-tech-they-ll-have-the-best-story https://tractionco.com/insights/making-ai-happen-in-your-marketing-org https://tractionco.com/insights/data-with-heart-tech-with-humanity https://tractionco.com/insights/3-steps-to-designing-brand-experiences https://tractionco.com/insights/cpgs-6-key-steps-to-a-successful-dtc-launch https://tractionco.com/insights/the-futureproof-project-a-look-beyond-generative-ai https://tractionco.com/insights/how-brands-are-using-generative-ai-right-now https://tractionco.com/insights/whitepaper-2021-year-in-review https://tractionco.com/insights/the-creative-potential-of-ai https://tractionco.com/insights/the-pendulum-swings-back-to-brand https://tractionco.com/insights/big-wins-at-the-2016-bma-b2-awards https://tractionco.com/insights/being-the-client https://tractionco.com/insights/ibm-watson-and-the-future-of-generative-ai https://tractionco.com/insights/babs-rangaiah-joins-traction https://tractionco.com/insights/traction-kicks-off-2022-adding-linkedin-marketing-solutions-to-client-roster https://tractionco.com/insights/next-level-wfh-collaboration-tips https://tractionco.com/insights/why-adobe-had-to-buy-figma https://tractionco.com/insights/adweek-asks-traction-about-breaking-through-in-b2b https://tractionco.com/insights/creative-strategy-in-the-metaverse https://tractionco.com/insights/digiday-spotlights-tractions-model https://tractionco.com/insights/marketing-therapy-session-neil-cohen https://tractionco.com/insights/xr-not-just-a-shiny-object https://tractionco.com/insights/media-at-traction ## Insights Sections Articles organized by topic category. https://tractionco.com/insights/section/futureproof https://tractionco.com/insights/section/work https://tractionco.com/insights/section/technology https://tractionco.com/insights/section/culture https://tractionco.com/insights/section/opportunities https://tractionco.com/insights/section/recognition https://tractionco.com/insights/section/news https://tractionco.com/insights/section/opinion ## Insights Topics Articles grouped by specific tags and themes. https://tractionco.com/insights/topic/experience-design https://tractionco.com/insights/topic/culture-and-advertising https://tractionco.com/insights/topic/generative-ai https://tractionco.com/insights/topic/breakthrough-creative https://tractionco.com/insights/topic/artificial-intelligence https://tractionco.com/insights/topic/life-at-traction 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