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3 steps to designing brand experiences

This morning I gave a presentation to the Marketing Executives Networking Group on Designing Brand Experiences. I posted it to my SlideShare so you could check it out.

What's it about? I show how smart brands are breaking ahead of the pack by investing in brand experiences and outline three steps to design them successfully.

What are the three steps?

1. Use currencies to create value

2. Design for distributed consumption

3. Get your ROA - Return On Awesome

Check out the full presentation here: Designing brand experiences

November 11, 2011
Adam Kleinberg CEO

Adam is the CEO of Traction, an interactive agency broadly recognized as one of the top small agencies in the US. Kleinberg plays a hands-on role for all agency accounts and keeps his team at the leading edge of emerging digital channels. He is also a regular contributor to Ad Age, Forbes, Mashable, Digiday and iMediaConnection.