3 steps to designing brand experiences
This morning I gave a presentation to the Marketing Executives Networking Group on Designing Brand Experiences. I posted it to my SlideShare so you could check it out.
What's it about? I show how smart brands are breaking ahead of the pack by investing in brand experiences and outline three steps to design them successfully.
What are the three steps?
1. Use currencies to create value
2. Design for distributed consumption
3. Get your ROA - Return On Awesome
Check out the full presentation here: Designing brand experiences