Adam Kleinberg to speak at FCS
Traction’s CEO, Adam Kleinberg, will be a panelist on a Custom Content focused panel for Financial Communications Society on Thursday, April 27th from 7:30am-9am.
In the first part of this two-part series, the panel will discuss the generative process of creating compelling and relevant custom content and smart strategies for distribution and promotion. In Part 2, later this summer, they will focus on the metrics and measurement of evaluating custom content for optimization using the latest data and technology opportunities.
The “mainstreaming” of sponsored content, once seen as an alternative to traditional marketing techniques, has made it more difficult than ever for financial players to stand out from the crowd. The panel will dive into the current challenges in producing relevant custom content in more-traditional financial services and FinTech, including; Examples of industry best practices, Determining role of content in your organization, What constitutes success, Application of audience insights in the generative process, The changing roles of social and mobile, How to differentiate your brand, New tools and technologies that are changing the game.
The rest of the panel includes Phil Wang (SVP Brand and Advertising, Wells Fargo) from San Francisco, and Michael Bohn (Head of Business Strategy, Yahoo) from New York.
Breakfast begins at 7:30am, content starts promptly at 8:00am, and they will have you off to work by 9:00am.
Register for the event here.
$65 for Members / $55 for young members / $85 for nonmembers / $600 for a branded table