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The Futureproof Project: Generative AI
Wednesday, March 6, 2024The Futureproof Project: Savvy Marketing in the AI Era

Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.

Digiday
Thursday, February 29, 2024Digiday Spotlights Traction's Approach to Client Service

This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.

Floating brains
Monday, February 12, 2024Mastering AI Marketing

There are 58,000 AI companies in the world today. 17,000 of them are based in the United States. That’s a lot. Marketers tend to keep up with technology more than most. I’d guess that half the people reading this are already using ChatGPT on a daily basis.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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