Adam talks data-driven creative in AdAge

"Boy, your creative must really suck."

Never one to mince words, Traction CEO Adam Kleinberg expanded on his issues with data-driven creative in the latest edition ofAdAge. Championing the value of "insight" as a valuable creative tool that should not be spreadsheeted away - Adam had choice words for fans of Big Data.

"Data doesn't tell you to hire Betty White.

Data doesn't tell you to invent the Nike Fuel Band. When my agency created a campaign for Adobe around a game called "Real or Fake?" there was no data involved. Somebody threw out the idea in a brainstorm and our creative director said, 'That's it!' "

Adam Kleinberg

Traction CEO

February 26, 2013
Traction Digital Agency

Traction is an award-winning agency based in San Francisco that believes everything is interactive. And we kick ass.