“Bob from Accountemps” featured in Ad Age
Staffing Agency, Robert Half has reached a fresher, younger audience for their longest-running campaign for Accountemps with Traction. Traction was hired by Robert Half to develop in print, online, social and out-of-home media. “We used a mockumentary-style format to create content of people extolling the virtues of Bob,” stated Adam Kleinberg, Traction CEO.
“We wanted to humanize the brand—make it friendly and approachable—and do it in a way that played to the heritage of the campaign they had run before, but make it appeal to a younger audience.” To read more on Accountemps and Traction’s succeeding relationship, click here.