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Ad Age and CIO ask Adam about Snapchat

Snapchat plans to move away from ephemeral messaging and introduce a new feature called Memories in an attempt to attract new users without alienating the current user base. As we always have opinion about everything going on in the digital world, Adam Kleinberg (our CEO) shares what he thinks the impact might be to Snapchat's business. As usual he didn't hold back:

Read the full Advertising Age article here..

Read the full CIO article here.

"I don't think it's about making the app easier for old people to use,

I think they intentionally don't make it easy for old people to use. The [user interface] is non-intuitive by design."

Adam Kleinberg

CEO

Traction Digital Agency

Traction is an award-winning agency based in San Francisco that believes everything is interactive. And we kick ass.