Creative shop moves into media
Digiday recently posted a write-up on Traction's move into the realm of media buying. With the hiring of Media Director Abe Snyder in June, Traction is launching a small-scale media department with the goal of bringing on six to eight new staffers within the next year. Designed to bring greater integration to the creative process, Traction CEO Adam Kleinberg says,
“Ideas today are only as good as their execution...You need to have creatives and media people thinking as a single team.”
We're proud of our expanded professional services, of our new Media Director Abe Snyder, and of the industry press this development has garnered.
Read the full article here: Creative Shops Move Into Media