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Designing a people strategy

I'm proud that Traction has been honored to work with some of the world's greatest brands and that publications like iMedia Connection and BtoB Magazine have recognized us as one of the top advertising agencies in the U.S. But what I'm most proud of is that in the last ten years, less than ten employees have ever chosen to leave our agency.

Last night I gave a guest lecture at SF State on "Designing a People Strategy.' This presentation breaks down how we've approached designing a culture that puts our clients' experience first (and their customers' experience first) by putting our employees experience first. It made it to the SlideShare home page this morning. Enjoy.

Check out the full presentation here: Designing a people strategy

Adam Kleinberg CEO

Adam is the CEO of Traction, an interactive agency broadly recognized as one of the top small agencies in the US. Kleinberg plays a hands-on role for all agency accounts and keeps his team at the leading edge of emerging digital channels. He is also a regular contributor to Ad Age, Forbes, Mashable, Digiday and iMediaConnection.