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How (and why) marketing tech fails

Adam Kleinberg, our illustrious CEO,  was recently featured in CIO discussing the pitfalls of marketing and ad tech. "When marketers can't measure the appropriate data points using technology, they can end up optimizing campaign performance for tangential results and outcomes that don't serve the brand or customer,” was amoung the variety of nuggets he shared. To read more of Adam’s insights, visit the full article here

Traction Digital Agency

Traction is an award-winning agency based in San Francisco that believes everything is interactive. And we kick ass.