Making online video magic
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the ad:tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands." Moderated by Adam, panelists included David Segura from Giant Media, David Toner from Photobucket, Jane Barrett from Zoosk, and Neil Perry from Poptent.
"Think about the impact of a story told that connects on some kind of emotional level. The returns are limitless. Video allows up to take our reach and magnify it."
Covering the gamut from Adam's BBQ rig, to the future of native and mobile video, to the merits of television vs. Youtube; full synopses of the talk can be read on both iMedia Connection and Luxury Daily.