We can't find the page you typed in.
![The Futureproof Project: Generative AI](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F5f5940c16e48b98b6654c4bf70d74edb0817cd42-400x400.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.
![Digiday](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fa2325931adfcca1330f927165ea0016bd6dca247-400x400.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.
![People in windows of an office building at night](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F557dabbdd5062705882e1fc09ca191300f372a91-4020x2010.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.