This Old Marketing Commits
Robert Rose and Joe Puliizi from the Content Marketing Institute discussed our recently published article "It's Time Marketers Rethink Their Commitment to Content By Using Their Time and Energy Wisely" in ADWEEK in the 157th episode of their "This Old Marketing" podcast.
According to the synopsis on their blog, "Robert gives big props to Adam Kleinberg, CEO of San Francisco-based agency Traction, for his thoughtful – and completely spot-on – editorial recently published on Adweek. Robert views the piece, which runs through what it really takes for agencies to achieve success with content marketing, as a strong step toward educating this community and ensuring that they are prepared to walk the walk when making a commitment to the discipline."
The part about the story I wrote is at about 37 minutes into the podcast during their "Rants and Raves" segment. Fortunately, it was a rave, not a rant!
Robert and Joe have a really entertaining and educational show I'll be making it my business to listen to more often. You should too.