VIDEO: Adam and Theo at Ad:Tech 2013
Online Video: How Brands Find Audience and How Customers Find Brand
What are the opportunities and pitfalls that video presents to advertisers? Traction CEO Adam Kleinberg recently shared his thoughts on the subject during the Ad:Tech San Francisco panel "Online Video: How Brands Find Audiences and How Customers Find Brands." Moderated by Adam and featuring panelists David Toner from Photobucket, Jane Barrett from Zoosk, and Neil Perry from Poptent; the full video can be seen here.
Creative + Technology: The Future Belongs To Those Who Create
How do you marry creative with technology in workable, innovative ways?Traction Executive Creative Director Theo Fanning shared his views on this perennial topic during the Ad:Tech San Francisco roundtable "Creative + Technology: The Future Belongs To Those Who Create." Featuring Husani Oakley from Weiden + Kennedy, Lori Schwartz from World of Schwartz, and Todd Lefelt from Huge; the full video can be seen here.