Why stories enhance the consumer experience
In order to maintain competitive advantage, brands must create compelling experiences at every single touch point. And stories are a great way to do that. But how do brands create stories with value as opposed to simply churning out content?
Traction CEO Adam Kleinberg and Mastercard SVP of Customer Experience and Design, Cindy Chastain, discussing this challenging notion last week at the Ad Age Digital Conference on the Convergence of UX and Storytelling. Momentology.com wrote a great recap of their session.
To read Momentology’s article, click here.