Why the POG collapse rocks for small agencies
This morning I wrote a post in Ad Age on why the collapse of the merger between industry giants Omnicom and Publicis is great for small agencies. This was a follow up to another story I wrote nine months ago on why the merger itself was great for small agencies.
Clearly there's a trend here. No matter what the big guys do, it's good for us. Because they are clueless.
The three reasons for this were essentially that there was no strategy behind this merger in the first place, there was no great value that being passed along to clients and that clients of these holding companies are the ones left paying for all of this.
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