Xbox vs. PlayStation 3
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News articleMicrosoft's Xbox Runs 360s Around Sony's PlayStation 3. Focusing on the differing brand strategies surrounding each product; the article compares the two platforms in terms of social media, forums, websites, video/print/banner ads, and branding to conclude that:
"Individual creative assets for both consoles impressed our analysts. But PS3's overall tenor is that of an overly aggressive car salesman pushing a great car at a good price. Xbox offers a community (even if that community seems composed of mostly foul-mouthed teen boys—as is the case with Xbox LIVE). While PS3 has shown great creativity in much of its advertising, as far as showing a clean, consistent and uniform message, it's like Jackson Pollock had an off-day."