CampaignRobert Half

Breathing new life into Bob

Accountemps needed to refresh their beloved “Bob" radio campaign for a new generation and a new media landscape. We took a well-worn character and elevated him into an office legend to catapult brand awareness and services revenue.

Finding our “Bob”

Companies value culture fit as much as they value qualification. To highlight the Accountemps candidate value, we created a relatable campaign that showcased the candidate’s personality, relationships, and skills.

Getting down to business

We casted a talented troupe of actors and filmed them mockumentary-style. Their delivery of earnest, universal—and often hilarious—praise of “Bob” revealed the relatable comedy of the mundane.

Temp hires; permanent results

  • Following strong sales lift in regional test markets, the campaign was rolled out nationally
  • Social media lit up with comments such as, "it's like a minute and 30 second episode of 'The Office'"
  • 1.6+ million video views
  • 18x increase in social media conversations
  • Awarded "2012 Digital Campaign of the Year" by BtoB Magazine, "2013 Best Brand Campaign—B2B" and "2013 Best Video Campaign—B2B" by DigiDay Awards
     
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