Accountemps needed to refresh their beloved “Bob" radio campaign for a new generation and a new media landscape. We took a well-worn character and elevated him into an office legend to catapult brand awareness and services revenue.
Companies value culture fit as much as they value qualification. To highlight the Accountemps candidate value, we created a relatable campaign that showcased the candidate’s personality, relationships, and skills.
We casted a talented troupe of actors and filmed them mockumentary-style. Their delivery of earnest, universal—and often hilarious—praise of “Bob” revealed the relatable comedy of the mundane.
