CampaignKelly-Moore Paints

Introducing a new world of color

Kelly-Moore Paints—long trusted in the commercial painting industry—developed the ColorStudio Collection in an effort to appeal to new consumers, featuring 1700+ inspiring hues. Our task? Find.

D.I.Y. = Designer inside yourself

Our research uncovered that D.I.Y. people consider themselves “amateur interior designers” who were hungry for tools to bring their vision to life. To help them, we wanted to expand the toolset to enable their passion.

Painting the town

We built a branded microsite and responsive web app that let customers experience the new color system, create their own palettes, and share them. A multichannel campaign told D.I.Y. enthusiasts that Kelly-Moore was here to help.

A beautiful, lasting finish

  • A 100% lift in engagement led to 10%+ sales increase two years in a row
  • Our brand tracker revealed a positive shift in purchase behavior throughout the campaign
  • Traffic increased over 100% to all Kelly-Moore web properties
  • The average app engagement was nearly 5 minutes. 50% of users returned, 10% of visitors saved and shared  their palettes
  • Cross-media optimizations led to a 200% lift in planned broadcast impressions
Responsive web app

"We're thrilled that this new system is now a real digital experience."

Steve DeVoe

CEO

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