We knew that MI3D needed more than a campaign—they needed a way to tell their ongoing story as the world of 3D continues to evolve. Our goal was to empower them to address, leverage, and adapt to the shifting 3D landscape in real time.
Leaping off the page. And screen.
First we created a versatile brand platform that emphasized what the audience is missing when they see a film without MI3D technology. Then we complimented the campaign with a dynamic website that included parallax elements for a 3D look and feel, as well as updatable news and social content sections.
This combination was a great vehicle for MI3D to deliver their brand message, while curating news and social updates as needed to stay relevant in their space. With their new flexible site and memorable branding materials, MI3D will be able to showcase the power of their 3D technology now and into the future.