Placing IT at center stage
Our successful efforts to date had been all about user negligence. But this time the focus needed to be more on IT – the unsung heroes of business. So we collected a trove of strategic insights on what IT pros love, hate, and love to hate.
Drop the bass – not the ball
What better way to make IT pros the star then an irreverent hip-hop music video? The pitfalls (cultural and otherwise) were daunting. We partnered with a Grammy-nominated music house and an East Bay hip-hop dance company and swung for the fences.