It always adds up
Our research showed that Zact’s ideal audience was the “Modern-day Cleavers.” Families with shared mobile plans that were getting financially abused by the competition’s complex sharing plans. These plans were wrought with stiff contracts, hidden fees, and hefty overage costs. We knew that Zact had the cure to consumers’ woes, we just had to figure out a way to show it—and engage them.
Fair and share
Mythbusting was the key to our strategy. We built a responsive brand experience that showcased Zact’s different brand promise and simple, customizable plans. Snackable, short feature videos were integrated into the site to showcase all the benefits Zact had to offer. Finally, we developed an intuitive “mobile plan designer” that allowed customers to choose devices, dial-in their exact desired talk/text/data mix, and see all the costs in one experience.
Everything you want—nothing you don’t
After the new experience launched, their conversion rate had 3x lift and overall sales increased by 200%. If that wasn’t enough, Zact success projections were so good that Sprint acquired them six months later.